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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2008
artis ts rather than litterbugs and Super glue’s pr int campai gn ‘Soldier’ , ‘Wrestler ’ and ‘Skater’ based on the premise that kids br eak t hei r toys s oon aft er Christmas - the print ads show the broken toys screaming out for help in the form of Loctite Super Glue. Looking forward, Eastwood’s mis- Steve Back - now ECD at Saatchi’s Sydney -played a crucial role in DDB’s creative comeback ing his bubble aliv e and Ecl ipse ‘Stash’ where a guy appears to be hiding drugs around his apartment comple x, but he’s re ally hiding packets of gum in case he gets lucky with the ladies. The latest work coming through includes Hubba Bubba’s ‘Gum by Numbers’, a series of interactive ‘paint by numbers ’-style posters that use different flavours of chew- ing g um as t he col our pal et te, encou ragi ng peopl e to become sion is to break down the title dif- ference between mainstream and interactive. He believes the biggest challenge around that will be find- ing the talent and training the exist- ing staff to be multidisc iplinary. Paula Keamy from Rapp Collins, who sat on the jury for the direct Lions at Cannes last year, will step in as creative director of direct and dig ita l. Keamy will work clos ely with the person who is appointed as deputy creat ive dire ctor (Back ’s replacement) to ensure there is integra tion of ideas across digital and d irect . I n t he mean time, Eastwood will continue to build the momentum of DDB ’07 through- out the coming years. Says Eastwood: “I’m almost gid- dily excited to be at DDB. I drive to work very fast, because I have so much to do. I love this job and the environment is one of the best I’ve worked at, you have to be talented but also nice, there are no arseholes here, we don’t go for that talented but rude type. It’s an amazing place to work,” he says. 7 NSW Police - No.9 in Adcritic’s Top 20 JAN UARY /FEB RUARY 2 008 CAM PA IGN B R I E F 29
AWARD Awards 2007
March April 2008