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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2008
The DDB Sydney creative department. Eastwood says there’s also a lot of healthy rivalry between the teams as they vie for the top spot each week on www.bestadsontv.com Sydney has won CB’s agency of the year is re ally exciting: “It jus t goes to sh ow th at t he h ard wor k pa id off.” He says there are a couple of things t hat made i t s uch a g reat year: “Fir stly, I’m pr oud t o s ay it was a t eam e ffort, i t wasn’t just a case of one or two teams do ing all the work. Everyone in the depart- ment really got stuck in. “Also, we managed t o r eally g et the c lients e xcited, which a llowed us to produce some great work over a wide s pread o f brands. A l ot o f agencies like to talk about being creative but a ren’t. I suppose the real difference last year was that we created an environment that r eally fostered and encouraged creativity,” he says. Eastwood a grees i t was a t eam effort: “Although Charlie Cook and Simon J ohnson r eal ly d id some heavy l ifting. But e veryone in the department really got stuck in.” Eastwood i s particularly k een to give a big slice of the credit to Back. Or iginally hire d as he ad o f art / deputy creative di rector ( soon pro- moted to Sydney creative director), Bac k’s ap po intment wa s a bou t putting a focus back on world-class creative work as we ll as the craft - always the difference between great work getting metal and being mere- ly a finalist. Eastwood set up a craft department s taffed by designers, a retoucher and an i llustrator whose entire focus was making sure all ? Loctite - already getting international recognition Hubba Bubba - Bronze at AWARD McDonald’s - Finalist at AWARD and Caxton
AWARD Awards 2007
March April 2008