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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPTEMBER 2013
RADIO CAMPAIGNBRIEF SEPTEMBER/OCTOBER 2013 The Carlton Terrace, gutter bar, the Palais, the Croisette, the beach, those quaint tourist trap restaurants up in the old town with those annoying sons of bitches who reverse-busk there (I will play my piano accordian 10 centimeters from your head until you pay me money to go away), the gradual descent into exhaustion and mad- ness. Some things about Cannes never change. But this is what we got up to this year: it's a personal tale -- let's call it Pat and John's Massive Week in Cannes. Thank you Siren guys for sending us. Get there a week ahead of every- one else (John) to judge Promo+ Activation. Come to understand the human body isn't designed to cope with two weeks of Cannes. Meet interesting people on the jury, and score an invite to Finland in Winter to see the Northern Lights. Judge for 15 hours straight. Get tweets from Pat at D&AD, How Mescall and Baron had Back in May this year McCann Australia ECD John Mescall and art director Pat Baron took out the 2013 Gold Siren for Metro Trains 'Dumb Ways to Die' - which won them a trip to attend the Cannes International Festival of Creativity in June. They ended up the week as the most awarded team with the most awarded ad campaign in advertising history - including taking out the Cannes Radio Grand Prix. Here Mescall recalls a whirlwind week the pair will never forget. Mescall (left) and Baron flank Metro Trains marketing manager Chloe Alsop holding two of their five Grand Prix
Campaign Brief May-June 2013
CBNAT NOV-DEC 2013