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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : May June 2010
CAMPAIGNBRIEF MAY/JUNE 2010 FOR THE RECORD Smith - to creative group head at BWM Sydney Collis - left the agency world to join Telstra as director creativity and innovation Palace spokesperson, the pair are considering other opportunities in the local WPP network. They joined in November 2008 from DraftFCB South Africa, where Myburgh served as ECD with Leibenberg as his writer and CD. As a result, The Palace restruc- tured the creative department, pro- moting Jacqui Paterson and Jess Harold to creative directors on Target, while top team Ant Hatton and Robbie Brammall have stepped up to become CD's across the rest of the business. Ogilvy Melbourne promoted cre- ative director Michael Knox to the position of executive creative direc- tor. The promotion will see Knox take responsibility for the entire creative team and oversee creative output across the broad range of Ogilvy clients. DDB New Zealand, CB's reigning NZ Agency of the Year, lost two CDs within a week in May, after creative director Adam Kanzer resigned to return to New York for family reasons after less than a year in the role. At the same time, long- term DDB Retail creative director Kim Ellison also resigned, and is about to sign up at a yet unnamed agency. Ellison's role will be tem- porarily filled by retail specialist Mark Lorrigan, who left the CD gig at Team Saatchi in January. Award-winning Kiwi creative Matt Swinburne was signed by The Campaign Palace Sydney, lured from DDB New Zealand, CB's cur- rent NZ Agency of the Year. Swinburne started his career at Saatchi & Saatchi NZ where he spent his first few months working out of the reception area. In 2007, Matt transferred to Saatchi's New York office on a brief secondment. He has spent his last year at DDB in Auckland working under ECD Toby Talbot. Along the way, Swinburne has bagged a clutch of awards at AWARD, Cannes, The One Show, Clio and Young Guns. BCM Sydney creative director Geoff Reid left as the agency scales back its Sydney office, shifting key clients to its Brisbane headquarters. Reid became the Sydney CD in May 2009 having joined BCM Brisbane in October 2008. Prior to joining, he worked at Leo Burnett, Batey Kazoo, The Campaign Palace, JWT and Human. Cannes and two D&AD Yellow Pencils. During his tenure, they were consistently ranked as the Grey Group's most creative agency worldwide. Telstra appointed top creative director Mark Collis as its first direc- tor, creativity and innovation, the first Australian marketer to recog- nise such a role, following a trend that has been happening overseas in recent years. A Telstra spokesper- son told CB: "Mark will report to chief marketing officer Kate McKenzie. Mark will bring his ideas into the Telstra mix, and will work with people throughout the business to stimulate new thinking - to help turn good ideas into reali- ty." The appointment of Collis may have ramifications for Telstra's ros- ter agencies down the track. The current roster includes Ogilvy, BWM, DDB, Droga5 and Three Drunk Monkeys. Interestingly, Collis reporting to Kate McKenzie, rather than Amanda Johnston-Pell, Telstra's executive director of Lowe Sydney has hired 38 year old South African Mike Barnwell as its new executive creative director, who was most recently ECD of Grey South Africa, based in Johannesburg. He fills the role tem- porarily held by head of art Simon Cox after the departure of former ECD Dave Johnson in mid 2009. Cox departed the agency earlier this year. Barnwell got into advertising following a disastrous career as a hair model. After a successful 4.5 year stint at Net#work BBDO he joined Draft FCB where his work for Vodacom earned him Ad Review's Campaign of the Year and his launch campaign for the Toyota Tazz quickly saw it become South Africa's best selling vehicle shortly after its release. In 2005, he joined Grey SA as ECD where he was tasked with raising their creative profile. In less than two years, Grey had their best awards haul in decades, winning a host of local and international accolades including Gold, Silver and Bronze Lions at brand and marketing communica- tions - who's currently on maternity leave - means he has major influ- ence on Telstra's marketing and creative direction, according to one source close to the situation. However, a Telstra spokesperson told CB: "Mark's role has no bear- ing on Telstra's existing marketing team or day-to-day campaigns. He has a wide-ranging brief that will span many parts of the company including innovation, products and technology." CB has since discov- ered that Collis and McKenzie have worked together before, when the latter was the Workcover client at the time Collis was creative director at D'Arcy. McKenzie would no doubt have pushed for the appoint- ment of Collis to this role, but CB understands he was interviewed for the role and appointed by Telstra CEO, David Thodey. George Patterson Y&R, Brisbane hired Leo Burnett, Melbourne cre- ative group head Brendan Greaney to fill the same position in the Brisbane office. Brissie boy Greaney, who holds a Bachelor of Business degree from QUT with double majors in marketing and advertising, came to the creative department via stints on the client side and in account service. BWM Sydney boosted its creative power with the appointment of internationally awarded Australian creative Matt Smith as creative group head. Over the past four years Smith worked as Saatchi & Saatchi's joint regional creative director on Procter & Gamble across Central Eastern Europe, the Middle East and Africa regions. Under his leadership, the teams across the regions, from Dubai to Russia to Israel, won numerous 4 Myburgh and Leibenberg - departed the joint CD roles at The Campaign Palace, Melbourne after 18 months Barnwell - to ECD of Lowe Sydney Knox - promoted to ECD of Ogilvy Group, Melbourne Hatton, Harold, Paterson and Brammall - all promoted to creative directors at The Palace, Melbourne
January February 2010