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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : May June 2010
FOR THE RECORD 3 MAY/JUNE 2010 CAMPAIGNBRIEF CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS DAILY NEWS @ THE CB BLOG CAMPAIGNBRIEF.COM EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM OUTGOING CLEMENGER BBDO, Sydn ey ECD Richard Maddocks - who will continue with the Clemenger Group until August, before returning to NZ - tells CB he's taking some time off to write a book: "Yeah I've decided to head back to New Zealand and take some time out to write a novel. Or drive myself crazy trying. I know it's a bit of a cliché, however I promise the protagonist isn't some bloke in advertising. I've been going on about doing this for a good ten years or so so I figure it's about time to shut up and start writing. We'll see how it goes and take it from there." As a result, Maddocks also resigned as AWARD chairman, replaced by Craig Davis, regional chief creative officer and co-chair- man of Publicis Mojo. Davis brings a wealth of experience as a leader in the global advertising industry and a passion for shifting the role of cre- ativity in the industry. Says Davis: "Creativity has never been more important or relevant to enterprise. As an industry we are fundamental- ly here to solve problems." Clems Sydney replaced Maddocks with Paul Nagy and Mike Spirkovski, who join as joint executive creative directors, who will start in mid- June. Nagy transfers from the CD position at Clemenger BBDO, Wellington, while Spirkovski has been consulting to Droga5, Sydney. The highly awarded pair reunite after a four year break - they first worked together at Leo Burnett, Sydney from 2004 until 2006. Key achievements include a Titanium Lion, back-to-back Gold and Silver Lions and creating one of the global Top 10 digital campaigns of 2009. Other career highlights for Nagy include opening and running AWARD School in New Zealand, promoted to creative director in July 2008, reporting to ECD Steve Back, while Burton relocated to the Sydney office of Droga5. It was at The Glue Society that the creative duo first came to the spotlight, becoming known for work such as the Virgin Mobile 'Warren' cam- paign that won the Cannes Direct Grand Prix in 2004, as well as the Virgin Mobile '5 Cents', which won Australia's first Titanium Lion at Maddocks - departing Clemenger BBDO, Sydney Davis - replaced Maddocks as AWARD chairman and being instrumental in Clemenger BBDO, Wellington being named the most highly awarded agency in the most highly awarded network at Cannes in 2007. Spirkovski played a part in Publicis Mojo, Sydney winning the AWARD 2009 Agency of the year. Garry Horner departed the ECD gig at Whybin\TBWA Sydney after four years at the creative helm. He joined Whybin's in May 2006 after 10 years at DDB Sydney where he was national creative director. Over the past four years the agency has grown from 100 to 140 staff. Whybin\TBWA, Sydney topped the 2009 BestAds Australian Agency Rankings, having creating contro- versial and award-winning cam- paigns for clients including Adults Surviving Abuse (ASCA), Visa and The Sydney Morning Herald. Dave Bowman and Matty Burton joined Whybin\TBWA Sydney as joint executive creative directors. The move reunites a successful cre- ative partnership that had a brief hiatus when they returned to Australia from working at Droga5 New York. Bowman joined Saatchi & Saatchi Australia as group cre- ative head in January 2008 and was Cannes in 2005. They then had a two-year stint at Saatchi's New Zealand where they continued to win awards at Cannes, D&AD and AWARD before joining Droga5 New York. The Campaign Palace, Melbourne parted ways with its South African expat creative directors Gerhard Myburgh and Brent Liebenberg, who have left after less than 18 months in the role. According to a Spirkovski and Nagy - joint ECDs at Clems Sydney Horner - out of ECD gig at Whybin\TBWA, Sydney Bowman (left) and Burton - ECDs at Whybin Sydney
January February 2010