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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2010
13 JANUARY/FEBRUARY 2010 CAMPAIGNBRIEF to their I-pod, browsing the net and flicking the remote control for men- tal stimulation. It's no wonder they have a million ideas to sell. Gemini in 2010: In 2010 you will be hurled into the spotlight, public recognition or pro- motion transpires. Self confidence will be strong which gives you the impetuous to take risks on creative brainw ave inspira - tions. These innovative ideas will reach a wider audience than you thought possible. The more you put yourself out there the more positive the feedback. Reinvent yourself and create a dynamic new persona. This is really no time to be a shrink- ing violet. (Richard Maddocks, Garry Horner, Andrew Tinning, Ben Welsh). Cancer Cancers may not look like they are our out to rule the world but they're working it, just in a low key manner. Don't be fooled, these qui- etly determined, dark horses are tactical and strategic; no one ca n pull the wool over their eyes. With a masterful percep- tion , they innately understand peo- ple's motives and sense what the public wants. The instinctive creative ability is highly developed, the imagination is pow- erful and inspired; information is often picked up subliminally and subconsciously. Cancer in 2010: Energy and enthusi- asm will be high for much of 2010. Your wings no longer feel clipped, the world beckons you. Global ven- tures or international connections will be in the pipeline. Working relationships will be nothing short of dynamic . Allianc es are form ed with the powerful who will have a tremendous impact on your future. Getting the green light, you will have prosperity to make money and see returns on investments. Of course there will be a few obstacles but noth- ing that you cannot overcome. (Dejan Rasic, Warren Brown, Justin Drape, Jay Benjamin, Lionel Hunt, Ron Mather, Franklin Tipton, Simon Collins, Allan (Jo) Johnston, Matt Kemsley, David Rollins, Barry Robinson). Leo Exuberant Leo's ooze confidence, they are the ones up on stage win- ing an audience over. And it is not hard to see why; they are a bit of show pony! Creatively competitive, they want the world and usually get it too. When it does not go their way, they throw a throw a hissy fit with the dramatics of a theatre show. Usually their offices have the golden touch adorned with awards and of course a big throne behind their desk to hold court. Leo in 2010: 2010 will be auspicious, business ventures and projects show potential to be truly unique and lucrative. Through better working condition and creative freedom, you are able to come into your own. Enterprising and creatively inven- tive, you pursue goals with great gusto. Often impatient you are motivated to mov e pla ns forward quickly. You are driven if not a lit- tle obsessive to see your vision become a reality. Although, avoid being too impulsive or demanding, the world will wait for a great idea. (Jack Vaughan, Michael Spirkovski). Virgo For super smart Virgos, research and analysis is their forte, it is no wonder that brilliant ideas are gen- erated after much pondering. Well read on many subjects, they have a sharp incisive writing style, and don't mince their words. With a discerning eye and dedication they get results. Known to be rather finicky, they often drive others and them- selves nuts with perfectionist stan- dards. An office inhabited by them is well organised, when they head a department, it usually runs like a well oiled machine. Virgo in 2010. Well you have made it out of 2009, feeling a lot stronger and powerful if not a little older and wiser. Not one to rush in blind- ly, you wait in anticipation until the moment's right. Research and plan- ning takes place behind the scenes, mid June 2010 onwards is the time to make your offer. Significant financial gain s and account gains are predicted; well after all you have put in hard yards in. Now it's pay- back time, as they say to the victor belongs the spoils. (Andy DiLallo, Mike O'Sullivan, Toby Talbot, Jonathan Kneebone, Jay Furby, Julian Watt, Emma Hill, Siimon Reynolds, Simon Langley, Richard Osborn). Libra Charismatic Librans with their easy going nature know how to work it, so it is not hard to see why most people are easily succumbed to their winning ways. Exchange of ideas and interaction with others keeps them buzzing. They know how to bring talented people together and to mastermind a vision. They prefer harmonious, pleasant working conditions and congenial relation- ships with col- leagues. Scruffiness, tat- tered jeans, con- verses trainers isn't their thing but designer threads suits their style and of course in fashionable ink black, the blacker the better. Libra in 2010: The glamorous life con- tinues in 2010, you're on a role. Your star will be on the rise, promi- nence before the public eye occurs. Networking will be a serious busi- ness. Growth and gains takes place through client acquisitions or expansion of departments. Watch out you don't dissipate your energy on too many projects or burn the midnight oil, you're going to need a full tank. The pace will fast and hectic but nothing that someone as unflustered like you cannot handle. (Matt Eastwood, Nick Worthington, Ben Coulson, Scott Nowell, Cameron Blackley, Murray Redwood, Rudi Vranken, Dale Rhodes). Scorpio Endowed with incredible stamina, Scorpio's are straight shooters, they don't suffer fools. Intense and pas- sionate, these all or nothing kinda people give it all when they have a purpose in mind. Most find it hard to keep up with their drive, their energy knows no bounds and they are able to overcome the most problematic obstacles. Dedicated and single- mined, not one to waste time. Rather they narrow in on important tasks with an eye firmly on the prize. Success is assured, they blow most competitors out of the water. Scorpio's in 2010: An eventful year awaits you, excitement and drama arises, this is the way you like it. A desire to be recog- nised for your accomplishments will be the focus. And you won't go unnoticed. Creative visions will be fer- tile, the more out there the idea the wider it will r each an audience. Reaching a pinnacle midyear, you will be in your ele- ment. With recognition comes the fortune and you will gain big time. Take it all in your stride you want to play the fame game for a while. (Micah Walker, Rob Belgiovane, Rocky Ranallo, Bruce Matchett, Jason Ross, Ray Heckendorf, Phil Putnam, John Singleton, Chris Dewey). Sagittarius Upbeat Sagittarius are eternal optimists, blessed with a great sense of humour, they are well liked. Being believers they able to turn around everyone's perception through sheer passion for the cause. These freedom lovers are outdoorsy people, and feel a little cooped up especially if stuck in a boardroom for many hours. Brain- storming creative concepts should be done out of the office. There mind goes a million miles a minute, and they always seem to look like they have been jogging, usually from one meeting to another. Sagittarius in 2010: In 2009, the pres- sure was on, long days and arduous nights have taken their toll. It was the case of one foot forward and quite a few back. This year well the chains that bind are well and truly off. There is the chance to spread your wings and travel to far off locations through shoots or even a work transfer. Prominent friend- ships will be forged of the VIP type, which will be instrumental in estab- lishing your name in the industry, so rather than looking back it is onward and upward. (Mark Harricks, Dave Bowman, Tom McFarlane, Ray Black, Lindsay Medalia). Jemaine Caspersz: http://astrostars.com.au of beingatop 2010? Richard Maddocks Clemenger BBDO Sydney Dejan Rasic -- CRC Sydney Jack Vaughan Creative Director Sydney Andy DiLallo -- Leo Burnett Sydney Matt Eastwood -- DDB Australia Sydney Micah Walker -- Mojo Sydney Mark Harricks -- DDB Sydney
May June 2010