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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : Awards Dec 2008
AWARD 2006 SCHWEPPES ‘BURST’, MTV ‘WELCOME SNOOP’ LEADTHEGOLDRUSH A crowd of 800 guests celebrated the most outstanding creative work in the Asia Pacific region on November 27th at the striking Overseas Passenger Terminal in Sydney. A record number of 10 Gold winners were awarded, with the overall number of winners tallying 206, 13 less than 2007 even though there were 620 more entries across the region. Multiple Gold winners were; Lowe and Rivet Sydney for MTV ‘Welcome Snoop’, Leo Burnett Kuala Lumpur for Tan Hong Ming and Exit Films for Schweppes ‘Burst’ via GPY&R, Melbourne. AWARD Network of the Year went to BBDO, AWARD Agency of The Year went to Lowe and Rivet Sydney and MTV Networks Australia was proclaimed AWARD Client of The Year. The winner of the Encouragement Award, recognising those who have demonstrated an outstanding ability to answer briefs with a freshness of thought and creativity, went to Brett Colliver from DDB New Zealand. The show opened with an amusing piece that poked fun at the industry, produced by Revolver and The Editors, before MC Peter Berner took the stage to present this year’s awards. Winner numbers went up by 19 for Australia (2008: 104 winners, 2007: 85 winners), New Zealand received 19 less than last year (2008: 45 winners, 2007: 64 winners) and Asia went down by 13 (2008: 57 winners, 2007: 70 winners). Gold Pencils were awarded to: Leo Burnett, Kuala Lumpur - Tan Hong Ming (Television & Cinema - Community service & charity plus Gold for Craft in Television & Cinema - Casting); Exit Films for Schweppes ‘Burst’ (Craft in Television & Cinema - Direction Design plus Gold for Cinematography); TBWA\China for Adidas ‘Olympic’ (Print - Consumer Magazines, campaign plus Gold for Print Craft - Art Direction); Publicis Mojo Auckland for Speight’s Great Beer Delivery (Integrated campaign); Lowe and Rivet Sydney for MTV Networks ‘Welcome Snoop’ (Integrated campaign plus Gold for Direct Response Advertising Campaign); and Leo Burnett India for Luxor Pop up Interactive (Banner ad). Guests partied away at Ocean Room and Wildfire restaurants, followed by an after party at Soho Bar until the early hours. AWARD 2008: TOP ADVERTISING AGENCIES RANK AGENCY 1 LOWE & RIVET, SYDNEY 2 COLENSO BBDO, AUCKLAND 3 OGILVY NEW ZEALAND 4 GPY&R, MELBOURNE 5 LEO BURNETT INDIA 6 CLEMENGER BBDO WELLINGTON 7 TBWA\CHINA 8 M&C SAATCHI, SYDNEY 9 GREY, MELBOURNE AWARD 2008: TOP AGENCY NETWORKS RANK NETWORK 1 BBDO 2 TBWA 3 LEO BURNETT 4 LOWE & RIVET 5 OGILVY
September October 2008
November December 2008