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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT JUNE 2018
2 CAMPAIGN BRIEF JUNE 2018 FOR THE RECORD CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS DAILY NEWS @ THE CB BLOG CAMPAIGNBRIEF.COM EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM Following the recent announce- ment of Nicole Taylor as national chief executive officer for McCann Australia, McCann Sydney has grown its creative and production teams with new hires and the inte- gration of SMART Sydney into McCann Sydney. After a strong start to 018, for- mer creative group heads at Leo urnett, Iggy Rodriguez (a ove left) and Justin Carew (a ove right) join the agency as creative directors while the wider team from SMART Sydney will expand the production and creative departments respec- tively. Rodriguez and Carew previously led creative for former glo al clients Samsung, Diageo, Coca-Cola and McDonald's, and will e instru- mental in McCann Sydney's focus on the agency's creative offering. Says Jerker Fagerstrom, executive creative director, McCann Sydney: "It's not often you're fortunate enough to find a team as talented as Iggy and Justin who can inspire everyone else around them. And to top it off they are oth genuinely nice guys." Additionally Justin Woo (creative director), Alison Curry (associate creative director), Laura Thur on (senior art director), Julia Suter (designer), rooke Smith (produc- er) and Nikki Jones (production manager) will egin working on McCann Sydney clients along with existing SMART clients including Mirvac, Sheridan and Van Heusen. Says Pat aron, chief creative offi- cer: "It is a really exciting time for McCann Sydney, we are seeing some of our est work on our iggest clients come out of the agency so the growth of the team is a great start to the year. Attracting talent such as Iggy and Justin is tes- tament to McCann Sydney's grow- ing reputation and the work that is coming out of the agency." Says Rodriguez: "It's a great time to join McCann Worldgroup. From a glo al perspective the leadership is really making an impact and locally Jerker and the Sydney team have already een doing some great work so I'm excited to roll the sleeves up and help take them even further." Says Carew: "It's such an exciting time at McCann, we felt the energy the second we walked in. We just can't wait to uild on that momen- tum." (cont. on CB Blog) Iggy Rodriguez and Justin Carew join McCann Sydney from Leo Burnett Sydney in CD roles The Monkeys snares new executive creative director Vince Lagana from Leo Burnett, Sydney The Monkeys has lured award-win- ning executive creative director Vince Lagana from Leo urnett, Sydney, who is set to start in June. Lagana joins the agency from his role as co-ECD at Leo urnett Sydney where he helped to create the glo ally awarded Coke Small World Machines, unda erg Rum's Road to Recovery, and Samsung's S-Drive, LifeLIVE, rain AND and Pocket Patrol ini- tiatives. (cont. on CB Blog) The Shannon Co. CD and MD Emma Hill takes ECD role at M&C Saatchi Melbourne; Paul Taylor takes career break travelling with family M&C Saatchi Mel ourne has appointed Emma Hill to the role of Executive Creative Director. Hill will work closely with the agency's managing director Andy Cairns and chief creative officer Cam lackley. Hill replaces Paul Taylor, who has left for a well-earned career reak traveling with his family across Asia. Taylor has een with M&C Saatchi since 1995, apart from a stint running his own agency Day & Age followed y a partner role at ST&P, which was eventually ought y M&C Saatchi. Prior to joining M&C Saatchi, Hill was the Creative Director and Managing Partner of The Shannon Company, and efore that founder and Creative Director at The Charles Grenfell Group. She also held the role of Group Creative Director at Clemenger DO Mel ourne from 006 to 011, winning multiple awards. Hill's work has een awarded widely at shows including Cannes (including the Radio Grand Prix), D&AD, Clio, The One Show, NY Festivals, AdFest and MADC. Says Cairns: "Emma's a gun. She rings almost twenty years experi- ence to the role, having worked with some of Australia's iggest rands including Carlton and United reweries eer rands Pure lond and Strong ow, Dulux, upa Health Insurance, Just Jeans, Li ra, NA and AustralianSuper. "It's a testament to the kind of agency we are uilding in Mel ourne. She's a creative power- house, a delight to work with and a very smart usiness person." Adds lackley: "Emma was the only name on the list when I was looking at the future creative lead- ership of M&C Saatchi. She's an audacious hire (cont. on CB Blog) DDB Sydney lures David Jackson from M&C Saatchi Sydney to creative partner role Award-winning creative David Jackson has joined DD Sydney as a creative partner. Jackson (known as Jacko) is a pas- sionate creative who has won over 150 creative awards for a num er of glo ally acclaimed campaigns. Previously, Jackson spent four years as creative director at M&C Saatchi, where he helmed some of the agency's most awarded work including the acclaimed Game of alls campaign for testicular cancer awareness and the innovative NRMA 'Fire lanket'. Prior to that, he spent three and half years at Y&R/VML. Says Jackson: "DD is one of the est creative networks on this plan- et. The chance to work with en (Welsh) again and e part of the talented team he is leading with Tara (Ford) (cont. on CB Blog)
CBNAT FEB-MAR 2018