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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT FEB-MAR 2018
4 CAMPAIGN BRIEF FEBRUARY 2018 FOR THE RECORD CX agency Lavender appoints ex-Wunderman ECD Anna Karena to chief creative officer role CX agency Lavender appointed Anna Karena to the role of chief creative officer, succeeding ECD Marco Eychenne who left in October 2017. Karena will take responsibility for directing CX Lavender’s overall customer experience design. Karena will work with ECD, Ryan Stubna and head of experience design, Mitch Seeto. A highly awarded and globally experienced creative leader, Karena returns to CX agency Lavender fol- lowing three years at Wunderman as ECD. Says Karena: “I’m honoured and excited to lead the CX Lavender creative and design teams. The commitment of everyone in this company to the customer and its clients is extraordinary and it is what makes this organisation very special. “The most creative businesses in the world are no longer agencies - and creativity is no longer some- thing that can (cont. on CB Blog) BMF promoted creative director Alex Derwin to lead the agency’s creative output, following the departure of Cam Blackley. Since joining BMF from Clemenger BBDO Melbourne in 2015, Derwin ~ pictured above far left with Matt Melhuish (executive chairman), Christina Aventi (EPD), Claudia Gallardo (CFO) and Steve McArdle (MD) ~ has led the ALDI creative account, helping it become one of the most creative accounts in the country, garnering 76 creative and effectiveness awards including One Show, AWARD Award, LIA, Spikes, Sirens and Effies. In that time, Derwin has also played a key role in the agency’s new business success, winning TAL, Dulux, Agoda and Transport NSW and launching Australia’s largest life insurer, TAL, as a con- sumer facing brand. With twenty years experience in the UK, the US and Australia, Derwin has an international résumé that includes award-winning work on Nike, Nestlé, Oak Milk, Toyota, The Star, St Vincent de Paul and The Observer newspaper. Says Steve McArdle, managing director, BMF: “Alex has been the creative director behind a huge amount of the BMF work that’s dominated the effectiveness awards and been creatively celebrated over the last three years. We’re delighted that, after a three month recruit- ment process involving some out- standing candidates, we’re able to recognise one of our own for the ECD job.” Says Derwin: “BMF has a history of picking leaders with potential and giving (cont. on CB Blog) BMF promotes CD Alex Derwin to the role of executive CD following Cam Blackley’s departure In what many industry punters around the world will agree is the end of an era, Australia’s Terry Savage, Chairman of Cannes Lions, will leave the Festival following the 2018 event. Savage has been associated with the Cannes Lions for 33 years, ini- tially as the representative for Australia, then as CEO, and for the last decade as Chairman. Says Savage: “Creativity has been central to everything I believe in and having spent a large part of my career involved with Lions I leave in the knowledge that creativity in all of its varied forms will continue to thrive and be centre stage at Cannes Lions. The Festival has always evolved, and I am certain it will continue to evolve as the indus- try changes, and thrive as it has for 65 years. “Post Cannes, through the busi- End of an era: Australia’s Terry Savage to leave Cannes Lions chairman role after 2018 Festival ness opportunities I have before me, I will continue to ensure that the profound commercial and social impact of creativity takes a preemi- nent place in organisations around the world, and look forward to helping others achieve a like-mind- ed position.” Says Philip Thomas, CEO of Ascential Events, owner of Cannes Lions: “Terry has been a huge fig- ure in the history of Cannes Lions for decades - those who know him will know he is a big personality with a big passion for creativity and for the Festival he has worked on for so long. He leaves with our best wishes for the future, and we look forward to working with him as closely as ever in the run up to the 2018 event.” Campaign Brief has been covering the Cannes Lions since 1988 when Savage was CEO of Val Morgan Cinema Advertising in Sydney and Cannes Lions only awarded TV and cinema commercials. Says CB publishers Michael Lynch and Kim Shaw: “Cannes Lions without Terry Savage is like Formula One without Bernie Ecclestone. We wish him all the very best wherever his stellar career heads next.” M&C Saatchi, Sydney ECD Michael Canning departs agency to focus on personal creative venture M&C Saatchi, Sydney announced the departure of its executive cre- ative director, Michael Canning. Canning decided to leave the agency at the end of January to pur- sue a personal creative venture. Canning spent six years working in the USA, first as ECD and man- aging partner at Leo Burnett North America followed by 72andSunny Los Angeles in 2014 as executive creative director, before returning to Australia in November 2015 to join M&C Saatchi Sydney. Under his leadership the agency has produced some of its most notable work. Highlights include AIME ‘Cogs’, the CommBank ‘CAN re-launch’ and educational platform ‘Teleporter Adventures’, a new fire prevention technology for Australian communities in NRMA ‘Fireblanket’ and the launch of a global platform for Lexus with the immersive experience ‘Hidden Artistry’. In 2017, M&C Saatchi was named Australia’s most innova- tive company in the AFR awards. Says Canning: (cont. on CB Blog) Alt/Shift appoints ex-DDB Sydney copywriter Julia Spencer to the role of creative director Alt/Shift, Melbourne appointed Julia Spencer to the newly created role of creative director, taking the agency’s staff count to 24 after opening its doors in August 2016. With seven years experience as a copywriter, Spencer has worked within large creative departments - most recently at DDB Sydney - delivering campaigns for clients including McDonald’s, Johnson & Johnson, Diageo and Nestle. Prior to her work as a copywriter, Spencer cut her teeth in PR, allow- ing her a sound understanding of earned media (cont. on CB Blog) PASSION PICTURES MELBOURNE PRESENTS “JOY STORY: JOY & HERON” DIRECTED BY KYRA & CONSTANTIN WWW.PASSION-PICTURES.COM
CBNAT NOV-DEC 2017