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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT FEB-MAR 2018
2 CAMPAIGN BRIEF FEBRUARY 2018 FOR THE RECORD CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS DAILY NEWS @ THE CB BLOG CAMPAIGNBRIEF.COM EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM New York based Aussie expat Nick Law has been hired as Chief Creative Officer of Publicis Groupe and President of Publicis Communications. As one of the industry’s most pro- gressive creative leaders, the choice of Nick Law signals Publicis’ on- going commitment to creativity and technology at the service of market- ing and business transformation. As President of Publicis Communications, he will be charged with developing a unified creative ethos that helps foster strong, dynamic and diverse cul- tures across the spectrum of the Groupe’s creative brands, namely Leo Burnett, Saatchi and Saatchi, Publicis Worldwide, BBH, Fallon and Marcel. The new role is due to start in May 2018, ahead of the Groupe's Viva Technology conference. He will join the Executive Committee and report directly to Arthur Sadoun, Chairman & CEO of Publicis Groupe. According to reports, Mark Tutssel will retain his role as Publicis Communications creative council. Law’s mission will be to take the Groupe’s creative performance to the next level; leveraging, curating and nurturing the full spectrum of creative talent, harnessing the power of data and technology to deliver the best creative solutions to their clients, brands and businesses. He will also play a key role in shap- ing and accelerating the Groupe’s transformation to a platform that connects, empowers and unleashes the creative potential of each and every Publicis employee. He will have the reach and authority over the entire Groupe creative commu- nity in a seamless way. Says Sadoun: “Nick is a true uni- corn in our industry. Throughout his career, he has delivered world- class work that builds on what we believe all our clients need: the alchemy of creativity and tech. This modernity in ideas, combined with his obvious leadership skills, make Nick the perfect person to play such a pivotal role in our Groupe. His partnership will be a game-changer in our journey to lead the change in our industry.” Since joining R/GA in 2001, Law has worked with clients such as Nike, Beats by Dre, Samsung, HBO, Johnson & Johnson, IBM, and Google (cont. on CB Blog) Aussie expat Nick Law to depart R/GA for global chief creative officer role at Publicis Groupe Y&R Sydney appoints creative duo Jeremy Hogg and Richard Shaw to associate creative director roles Award-winning creative duo Jeremy Hogg (above left) and Richard Shaw (above right) have been appointed to associate creative director roles at Y&R Sydney. The move sees them join CCO Paul Nagy’s revamped creative department where they will help lead the creative offering with ECD Bart Pawlak. The news follows the announcement of ECD Dave Joubert’s departure from the agency to join DDB Sydney. Hogg joins Y&R Sydney from Marcel where he was instrumental in the agency's first 18 months in Australia working on OPSM, Nestle and producing award-win- ning work for Tiger Beer. Shaw returns to Sydney after three years in Melbourne at Clemenger BBDO Melbourne. Says Shaw: “The project Paul and the team are undertaking is really exciting. It’s tough to leave one of the best (cont. on CB Blog) Y&R Sydney executive CD David Joubert departs for creative partner role at DDB Sydney After nine years with Y&R, David Joubert, ECD at Y&R Sydney has joined DDB Sydney as creative partner. Joubert first joined Y&R Brisbane in the role of art director from South African creative powerhouse TBWA\Hunt\Lascaris in July 2008, following stints with Leo Burnett in Asia. In 2010, Joubert transferred to the Sydney office and in 2011 was pro- moted to the (cont. on CB Blog) Australia’s June Laffey moves to McCann Health New York as Executive VP, Chief Creative Officer McCann Health has appointed Australia’s June Laffey to the new position of Executive Vice President, Chief Creative Officer, McCann Health New York. Ms Laffey has served as Regional Executive Creative Director for McCann Health Australia & Southeast Asia since 2016, based in Sydney. She was Chairman of the Pharma Jury for 2017 Cannes Lions Health and also holds the distinction of being the most awarded female creative leader in the history of McCann Worldgroup Asia Pacific. She moved to New York from Sydney to take up her new post in early February. McCan Health New York, com- prised of McCann HumanCare and McCann Healthcare, provides con- solidated integrated communica- tions solutions (cont. on CB Blog) We Are Social, Sydney appoints Pete Galmes to the newly created role of creative director Multi award-winning industry cre- ative Pete Galmes has joined We Are Social in the new role of cre- ative director in Sydney. Galmes has helped build the social, digital and integrated offer- ing for all the agencies he has worked at. These have included R/GA, Special Group, DDB Sydney Group and TBWA. He has won awards for work on the Sydney Opera House (cont. on CB Blog)
CBNAT NOV-DEC 2017