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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPT 2017
4 CAMPAIGN BRIEF SEPTEMBER 20 17 Ogilvy NZ snares Lisa Fedyszyn and Jonathan McMahon from Droga5 NY for group creative director roles Ogilvy New Zealand bolstered its creative firepower with the hiring of multi award-winning Aussie expats, Lisa Fedyszyn and Jonathan McMahon. After multiple years working in New Zealand, Fedyszyn and McMahon have spent the past two years at Droga5 New York, where they have worked on clients such as Toyota, Sprint, Kraft and Chase bank. They are now returning to Auckland to take up group creative director roles at Ogilvy, supporting executive creative director, Regan Grafton. Previous to New York they were creative directors at TBWA in Auckland and before that they enjoyed successful stints at DDB and Colenso, as well as spending two years as the national heads of AWARD School. Says McMahon: “It’s fantastic to be returning to Auckland and of course starting at Ogilvy. Having previously worked with Regan, and thoroughly enjoying it, we know the agency is in great creative hands. We can’t wait to get stuck in to the fantastic brands they have and help contribute to the agency’s success.” BWM Dentsu has announced new leadership within its Melbourne branch as the business prepares for its next phase of growth. After just under four years with BWM Dentsu Melbourne, manag- ing director Mark Watkin is depart- ing the agency to pursue a new opportunity. Watkin joined in September 2013 from TBWA\ Melbourne. Also resigning from the agency for a yet to be revealed new role, is executive creative director Simon Bagnasco, who joined the agency in April last year. Belinda Murray will fill Watkin’s role as managing director. Murray first joined the agency as an account director in 2008. The agency has promoted Amy Hollier to the role of executive cre- ative director and Phil van Bruchem to associate creative direc- tor. Hollier joined BWM Dentsu as a creative director in 2011. van Bruchem has been with BWM Dentsu for 18 months as a creative director, creating work that has recently been recognised at D&AD, Cannes, One Show, AWARD, Adfest and the New York Festivals. Kimberley Milburn has been recruited from Target where she was head of go to market to become BWM Dentsu client service direc- tor and the lead on the KMART account. (Pictured above left to right: Belinda Murray, Amy Hollier, Phil van Bruchem, chief creative officer Rob Belgiovane, Kimberley Milburn, and CEO Paul Williams). BWM Dentsu Melbourne reveals new leadership team as Mark Watkin and Simon Bagnasco exit BMF creative founder Warren Brown launches new consultancy venture Gutthink and Partners Six months after leaving BMF, acclaimed interna- tional creative director and BMF co-founder, Warren Brown, has announced the launch of his new venture, Gutthink and Partners, with co-founders ex-CMO, Martin Rippon, and inter- national intellectual proper- ty lawyer, Justin Senescall. “We’re about ideas that can deliver a defendable competitive advantage over time,” says Brown. Not another advertising agency, Guttthink’s cre- ative, commercial, counsel is focused to provide an agile approach for business and brand ideas in this age of the unpredictable. Says Rippon: “CEO’s, CMO’s, CXO’s - the whole C-suite of lead- ers - are implored to digitise, dis- rupt and be data-driven in the way they approach things. The issue is you get tied into these big cross- functional projects that soak up time and energy. Then in many cases - if and when they are deliv- ered - the intended advantage has already been superseded by another player.” Says Brown: “We think leaders Content production company Cutting Edge lures Archibald/Williams, Sydney CD Jonny Browne to GM role After 28 years as a copywriter and creative director at agencies big and small, the last five at Archibald/ Williams, Jonny Browne (pictured above, second from right) has been appointed general manager of Cutting Edge Sydney. When asked why a seasoned agency creative director would jump ship from content creation to content production Browne was enthusiastic: “The chance to work with talents like Cutting Edge’s cre- ative director, Finnegan Spencer, and VFX Supervisor, Simon Maddison was too good to pass up. Couple that with some of the best client service I’ve ever experienced from seasoned producers like Lara Allen and it was a no-brainer. “Having literally spent decades as a client, I’ve seen the good, the bad and the ugly of production and post-production and this experience will guide how I work with the team to reshape our offering. Great ideas deserve the best possible execution no matter what the budget and Cutting Edge is evolving to make sure that’s exactly what they get, whether it be 30 second TVCs, dig- ital content, VR or AR.” (Pictured above L-R: Simon Maddison, Lara Allen, Jonny Browne and Finnegan Spencer). The Brand Pool bolsters creative department with appointment of Richard Smith in the role of CD Independent creative agency The Brand Pool has boosted its ranks, hiring Richard Smith to the posi- tion of creative director. Smith has worked on some of Australia’s most iconic brands namely the re-brand and hugely successful launch of ‘CAN’ for Commonwealth Bank. Previous agencies includes M&C Saatchi, VML and WiTH Collect- ive and most recently at Southern Cross Austereo heading up its digi- tal design and UX department. are looking for external partners who can be quick and agile. A team who can come in, look at a situa- tion, and say ‘this is the way to go, this is what you should focus on’. “The name Gutthink & Partners may seem odd, but there is a logic to it. Gut instinct - built on years of experience - combined with rele- vant intelligence is a potent mix. Data science and algorithms are fine to explain the past and extract the best out of the now. But gut instincts (or intuition) can create a real game changer. This is support- ed research across the globe. “In my experience intuition can position you ahead of the pack. The brain is a wonderful thing and remains the best thing we have, until the much-vaunted AI takes over.” As well as offering Gutthink Opinion, the consulting offer, the partners have two other services; the IPfactory, which has been developed to commercialise some of our own ideas, and Gutthink Training, a leadership development module for C-Suite executives help- ing to harness the role of intuition in decision making, creating more agile leadership teams. FOR THE RECORD we craft music & sound. SYDNEY | NEW YORK SYDNEY - 201 Cleveland St. Redfern NSW 2016 Australia | +61 2 9699 9155 | email@example.com NYLONSTUDIOS.COM NEW YORK - 39 Wooster St. 2nd flr New York NY 10013 United States | +1 646 233 4423 | firstname.lastname@example.org & Nominations