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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPT 2017
2 CAMPAIGN BRIEF SEPTEMBER 2017 CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS DAILY NEWS @ THE CB BLOG CAMPAIGNBRIEF.COM EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM Facebook continues to grow its Creative Shop with the announce- ment of four significant senior hires to support the ANZ business. The move brings an increased level of skills and experience to the ANZ team. Andy Simpson joins the ANZ team as Creative Shop lead. Simpson is joined by two creative strategists, Dan Walton and Karen O'Leary, as well as Lara Andrews who joins the Creative Shop team in the newly created role of creative research lead. Says Fergus O’Hare, head, Creative Shop APAC: “Our aim is that Creative Shop is a catalyst for collaboration throughout the cre- ative industry, but especially with agencies. We want to be indispens- able partners, helping businesses tell the best stories on our platforms and accelerate the shift to mobile. Brilliant ideas are the result of deep teamwork, and we prioritise work centered on collaboration and learning alongside each other.” Established in 2011, Creative Shop is a team of creative strategists within Facebook and Instagram designed to support Australian and New Zealand brands, businesses and agencies to build the most cre- ative and innovative work on the platform. Currently, there are more than 150 people in Creative Shop, in more than 40 locations. Says O'Hare: “Andy joins directly from the Creative Shop team in the US. We’re excited to bring his skillset and vision to the local mar- ket. Having joined the company in 2013, he’s got a wealth of knowl- edge and a proven history of lead- ing insight-driven creative programs that are focused on driving business objectives.” Simpson has a strategic marketing background and held roles in brand management at Unilever and global gaming developer Ubisoft before joining Facebook. Simpson will lead the local team of five senior creatives, including the newly hired creative strategists Karen O’Leary and Dan Walton. O’Leary is a highly awarded hybrid mind, with metal from every major award show globally includ- ing a Grand Prix in Cannes and a Grand Clio in Miami. Prior to join- ing Facebook, O’Leary has an impressive back catalogue of activi- ties, including judging at D&AD to launching, managing and merging her own social/PR/activations agency. She also regularly creates large scale public installations for music festivals as an independent artist. O’Leary’s most recent role was creative director at TBWA\ Auckland. Similarly Dan Walton joins with over fifteen years of global experi- ence. Having started his career as an art director at McCann New Zealand, Watlon has had roles as art director in the UK, Kenya, Tanzania and more recently Sydney. Prior to joining Facebook, Watlon was group creative lead at Clemenger BBDO. Andrews will be focused on increasing the data insights avail- able to the Creative Shop team both in Australia and across the wider APAC region in her role as creative research lead. Andrews, a three year Facebook veteran, will work across APAC in identifying projects that will demonstrate the value of data driven creative plan- ning and development, aligning with the global Creative Research team. Facebook boosts creative; hires Andy Simpson, Dan Walton, Karen O’Leary and Lara Andrews The Shannon Company lures ex- Clems CD Emma Hill for managing partner/creative director role Former Clemenger BBDO Melbourne creative director and one of Australia’s most awarded creative talents, Emma Hill has returned to the industry in the role of managing partner and CD at The Shannon Company. Responsible for many of Australia’s most iconic campaigns for brands including HBA/BUPA, Pure Blonde, Just Jeans, Libra, Sorbent, Ski Yoghurt, NAB and Dulux among others, Hill said she was excited to be back and for this next chapter in her career. Says Hill: “I loved my time in agency world. I worked with some amazing people, learnt a lot and created some cool work. But after 17 years, and then some time away creating an awesome little family, I got to a point in my career where what mattered to me completely changed, and it became a question of what do I really want to be about, what legacy do I want to leave? “As fun as it was, a traditional agency just didn’t feel like the right fit anymore. “The Shannon Company isn’t an agency. It’s very different. It’s a chance to create ideas that appeal to people’s sense of self, community and integrity that can ultimately change the way people are in the world, in all kinds of positive ways. And it feels like really important and meaningful work everyday.” Throughout her career, Hill has won awards internationally and nationally, and been a judge at Cannes, Clio, AWARD and locally. Hill will join Bill Shannon, Michael Daddo and Ian Forsyth in the leadership team. PublicisQ Brisbane appoints Lee Griffin to CD role and David Schaak as agency’s first head of art Queensland-based creative agency PublicisQ has announced the appointment of Lee Griffin (far right) as creative director and David Schaak (far left) as the agency’s first head of art. Griffin joins after working for four years in Nashville, Tennessee. His creative brand experience includes Suncorp, Isuzu, Sanofi, Bulla, AirAsia, V8 Supercars, Subway Restaurants, ANZ, L’Oreal, Tatts Lotteries and Bundaberg. Schaak joins as PublicisQ’s first head of art. He worked for 11 years at Publicis Melbourne. He also cre- ated the VR creative tool, Situ, which has recently seen a highly successful global launch at Cannes. (Pictured above L-R: David Schaak, ECD Ryan Petie, MD Simone Waugh and Lee Griffin). The Monkeys snares Jay Morgan from J. Walter Thompson, Sydney for innovations director role The Monkeys has appointed award winning digital innovations director Jay Morgan. Previously Morgan was group dig- ital director at J. Walter Thompson and a digital creative director and director of innovation at Havas. Morgan created the multi-awarded Durex Fundawear and Unilever’s OMO release of Peggy. FOR THE RECORD
CBNAT NOV-DEC 2017