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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT-June 2017
2 CAMPAIGN BRIEF JUNE 2017 FOR THE RECORD CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS DAILY NEWS @ THE CB BLOG CAMPAIGNBRIEF.COM EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM Saatchi & Saatchi Australia appointed Aussie expat Sesh Moodley to the new deputy execu- tive creative director role, based at Saatchi & Saatchi in Sydney. A native of Sydney, Moodley (below left) joins after five years in the US, most recently as ECD at Victors & Spoils Boulder, an innov- ative agency model started by Crispin alums. Prior to Victors & Spoils, Moodley worked as creative director with Crispin Porter + Bogusky for three years focusing on the growth of key business across Miami and Boulder, where he ran one of the agency’s biggest accounts, Best Buy. Moodley departed his CD role at Naked Comms Sydney in 2012 and moved to AKQA San Francisco where he led creative efforts for global brewer Anheuser Busch. Throughout his career, Moodley has enjoyed multiple wins at Cannes, D&AD, Clio, One Show, Spikes, New York Festivals and the Effies including Grand Prix recog- nition. He has also received two Warc awards for innovation. The agency has also confirmed the promotion of current executive creative director, Mike Spirkovski (below right) to the newly created position of national chief creative officer. Both appointments come off the back of last year’s big hire that saw award winning strategist Kate Smither join the senior manage- ment team as chief strategy officer. Spirkovski joined Saatchi & Saatchi in 2014 from iris Sydney, and under his creative leadership, the agency has achieved significant creative success for its clients, most notably best car ad in the world at the One Show Automotive Awards and its second Innovation Lion in a row at Cannes for Toyota’s LandCruiser Emergency Network, which has also won at numerous local and international award shows. Prior to joining iris in 2013, Spirkovski was creative director at Droga5 Sydney where he helped grow the agency to win accounts such as Woolworths and Qantas. Says Moodley: “I’ve always been a big fan of Saatchi & Saatchi Sydney and their game-changing ideas for big brands. I couldn’t be more stoked to be back home for this role working with Mike and the team. What also excites me is the oppor- tunity to help lead the agency’s cre- ative efforts for some of Australia’s most iconic brands. I can’t wait to get stuck in and live up to their ‘Nothing is Impossible’ spirit.” Says Spirkovski: “It’s a privilege and an honour to take up this new role. I’m really proud of what we have achieved as an agency over the past few years, and now with a strong deputy like Sesh in place, I know we will strive for even greater things. I’ve known Sesh since our days at Leo Burnett in the mid 2000s. He’s a prolific creative thinker who’s always on the edge of finding change and ways to grow and do better work. Sesh has devel- oped into an inspiring leader, one that we are lucky to have as part of the Saatchi team.” Aussie expat Sesh Moodley takes deputy ECD role at Saatchi’s; Mike Spirkovski promoted to CCO GPY&R Melbourne promotes creative director Jake Barrow to executive creative director role GPY&R Melbourne has promoted Jake Barrow to the role of executive creative director. Says Josh Moore, CCO, Y&R ANZ: “Jake has been responsible for much of GPY&R Melbourne’s award winning work and new busi- ness success over the past few years. This promotion is recognition of his talent, passion and drive.” Says Julian Bell, managing part- ner, GPY&R Melbourne: “Quite simply Jake’s one of the best in the business. He’s a cultural pillar who sets and maintains the highest stan- dard of work for our client partners, constantly championing world-class output across every brand and brief. “In recent years he’s developed strong relationships with our clien- tele, helped deliver organic growth and new business wins across Bel Group and the Victorian State Government. We couldn’t be more thrilled to have him join the leader- ship team.” Barrow’s industry recognition includes having won hundreds of local and international awards including 13 Cannes Lions with four gold. He has been ranked in the world’s Top 20 Creatives: Gunn Report 2013, and top 10 Creatives: Cannes Lions 2012. Last year at Cannes he took home Australia’s only Cyber Lion - Silver for Minus 18’s ‘You’re Accepted’. Says Barrow: “Long before I start- ed at GPY&R I admired the culture of creativity the agency stood for, years later I am humbled to be asked to lead it. We have an incred- ibly talented bunch of people in the building; all with a one track mind to make great work for our clients. We are looking forward to an already busy and successful 2017 and beyond.” Sheridan Wadelton returns to GPY&R Melbourne to fill the role of head of broadcast and content Sheridan Wadelton has returned to GPY&R Melbourne as head of broadcast and content. Having pre- viously worked at GPY&R from 2007 to 2014, Wadelton was responsible for much of the agency’s best productions across brands including Defence Force Recruiting, Medibank, AGL, AFL and Schweppes. Most recently Wadelton has been managing Melbourne production company Nice Bike. Erik Hay joins Little Giant, Auckland from Weta Workshop Wellington in creative director role Erik Hay has been appointed cre- ative director of Little Giant, Auckland. Hay held creative leadership roles at Saatchi & Saatchi London, Publicis Melbourne and Clemenger BBDO Wellington before a two- year stint running a fourteen-strong team at Weta Workshop in Wellington. He brings to Little Giant extensive experience in crafting innovative concepts for brands including Tourism Victoria, NZTA, NZ Post, Cadbury, Virgin Mobile, Paramount Pictures and Adidas.
CBNAT FEB-MAR 2017