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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT FEB-MAR 2017
2 CAMPAIGN BRIEF FEBRUARY/MARCH 2017 FOR THE RECORD CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS DAILY NEWS @ THE CB BLOG CAMPAIGNBRIEF.COM EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM Ex DDB Group Melbourne chief creative officer Darren Spiller, who departed in November last year, has been appointed chief creative offi- cer of Host, Sydney. This is the agency’s first chief creative officer. Spiller joined DDB Melbourne in 2012 as ECD, replacing Grant Rutherford, and was promoted to CCO in February 2015, a move which saw a major creative restruc- ture for the agency. During his time at DDB Melbourne, the agency enjoyed a creative resurgence, developing high-profile work for Westpac, Devondale and RSL amongst others. Prior to joining DDB Melbourne, Spiller held the role of CCO at Fallon USA, moving to Minneapolis in June 2009. Before Fallon, he was regional creative director of Publicis Mojo Australia and New Zealand. At Mojo Spiller was ECD on award winning campaigns including Tourism Victoria’s ‘Labyrinth’ and ‘Run Rabbit Run’, Nestle Peters Drumstick campaign and Nike’s ‘Stuff History’. During a career of more than 20 years, Spiller has produced award winning campaigns for clients including Nike, Nestle, Tourism Victoria, NBC, H&R Block and Lion to name but a few and has played a key role on the global cre- ative boards at Publicis and DDB. Says Anthony Freedman, founder and group CEO, Host: “I have known Darren for a long time and quietly always hoped we might work together one day. Firstly and most importantly, he is great guy who sees the world as we do, but he’s also one of Australia’s most experienced creative leaders with an impeccable track record and the best qualified person we could have brought into Host, to help us to develop the most exciting creative content in Australia.” Says Spiller: “I was all set for another overseas adventure and had a number of conversations under- way in Europe and the US. However after my chat with Anthony and Laura, it became clear that what I thought I would have to go half way around the world for was actually on offer in Sydney. Host is a home-grown success story that’s stayed the distance. They’re riding high at the moment and it seems the perfect time to pitch in and build on recent successes.” Host, Sydney snares former DDB Melbourne CCO Darren Spiller for chief creative officer role BMF creative legend Warren Brown set to leave the agency he co-founded over 20 years ago BMF creative legend Warren Brown is to leave the agency he co- founded in July 1996. Says Brown: “It has been a privi- lege and a joy to see so many bril- liant careers helped along by BMF over the past 20 years. My vision was for BMF to be a world-class agency that happens to be based in Sydney and I’d like to think we achieved that. “I wish everyone at BMF contin- ued success and happiness and without doubt, BMF will be some- thing I’ll always be enormously proud of.” Brown grew up in the suburbs of Melbourne, Box Hill and Doncaster. He left Australia for the UK in 1980 to begin a career in advertising. His first TV campaign won two D&AD Silvers and British Television’s Commercial of the Year. His awards include 19 Cannes Lions, including three Golds and seven D&AD Silvers spread across TV, Print, Posters, Direct, Promo and Integrated categories. At Cannes he’s been a juror for Titanium and TV and jury President for Promo and Activation. At D&AD he’s been a juror for TV, Press and Poster and chaired Radio. At Clio he’s been a juror for TV and Print and chaired Radio. He’s also chaired every Australian award show. Brown is in several books includ- ing the D&AD Art Direction Book and D&AD’s The Best of 40 years, 100 best Posters of the Century, Cutting Edge Advertising and appeared on the cover of Shots. In 1993 he returned to Australia and co-founded BMF in 1996. BMF has won hundreds of awards along with Agency of the Year sev- eral times. In 2009 BMF was also awarded Australian Agency of the Decade. Ex-BBH Asia Pacific ECD Scott McClelland joins creative and strategic consultancy Jane Fender Global creative and strategic con- sultancy Jane Fender has expanded its international membership with former BBH Asia Pacific executive creative director, Scott McClelland joining its ranks. McClelland returned to his native Australia at the start of 2017. McClelland helped BBH Asia Pacific further establish itself on the global stage, most notably coming runner-up in Ad Age’s International Agency of the Year 2015, with McClelland named as one of Creativity’s Top 50. Founded in 2014, Jane Fender is a global creative and strategic con- sultancy with outposts in Sydney, Byron Bay, Los Angeles and Dubai. After eight years executive planning director AI Crawford set to depart Clemenger BBDO Sydney in April After eight successful years at Clemenger BBDO Sydney, execu- tive planning director AI Crawford has decided to leave the agency, effective April. Under Crawford’s strategic lead- ership Clemenger BBDO Sydney has won multiple Effies, including the Grand Prix and Campaign of the Year, as well as being recog- nised at Cannes, D&AD, Spikes, Webby’s and AWARD.
CBNAT NOV-DEC 2016