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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2007
SOUND +MU SI C Nick Garrett (BMF), Barry Stewart (Sound Reservoir), Simon Langley BMF), Alice (Therapy Films, UK), Paul Middleditch (Plaza Films), Sue Stewart (BMF), Richard Morgan (BMF) and Rob Galluzzo (@radical.media) SOUND RESERVOIR’S Audio Post Production facility, Sound Reservoir, clocks up 10 years next year. If you were to view time lapsed footage of the company over the 10 year period you would see them morph from their one studio set up in a Surry Hills warehouse to their purpose built 5 studio complex on 62 CAM PA I GN B RIE F Sydney Harbour in Pyrmont. Sound Reservoir has always grown and will continue to do so, constantly evolving with the advertising industry. CB caught up with principals Matt Hayward and Barry Stewart, fresh from Stewart’s trip to the Cannes International Advertising Festival. SOUND RESERVOIR PRINCIPAL S MATT Hayward and Barry Stewart are becoming Cannes r egulars i n spite of the fact that there a re no craft awards presented at t he glitzy annual international advertising fes- tival. Sound Reservoir have attend- ed the festival on three o ccasions, this year being thei r most r ecent visit, and plan to b e pr esent in future years. Why ar e a couple of Sound guys bothering t o f ly h alf way around the world to at tend a festival where their work is not even recognised? Well the answer is quite simple really - t o learn wha t the global advertising industry consid- ers rele vant this ye ar; ch eck out their international competitors and, with any luck, to bask in the reflect- ed glory of their clients’ success. So, what can Cannes t each u s? The pair recap what they learnt this year: “Cannes came up with a real surprise this year, in the form of Al Gore and the highest seminar atten- dance of the week. People actually left the Campaign Brief Villa Pool Party (for an hour) to go and hear him speak. And why not, he has a point; the ad and film industries have a huge carbon footprint and plenty of room for improvement . Carbon offsets here we come! “Having fi ll ed our head s wit h environmental issues we are now looking to make our services green- er. Mind you, clients have asked us in the past to make their mix es sound more green or purple or y el- low, but that’s another story… We plan to of fset the c arbon output from the work we do and give back to ou r cl ien ts vi a ‘Car bon Crediting’. Watch this space. “We also learnt that all media i s JU L Y /AU GUST 2007
September October 2007
May June 2007