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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : May June 2008
TV C PROD UCT I ON Nurofen (Euro RSCG, Sydney) Carlsberg (Saatchi’s Switzerland) McDonald’s ‘James Dean’ (DDB Sydney) - multi-awarded classic and including ATV Commercial of the Year Gatorade (DDB Sydney) DAVID DENNEEN: Master TVC director David Denneen has been a legend through five decades - and has won all the prizes you would expect: Gold Lion, Silver D&AD, Clio, The One Show, AWARD. And one you might not expect - an Oscar in 1977, for Best Short Animated Film, Bruce Petty’s Leisure. However, Denneen is not standing still - he is well known for nurturing young talent and keeping pace with the changing trends and tech- nologies in the industry. CB salutes King David... 20 CAM PA I GN B RIE F DAVID DENNEEN OPENED FILM- GRAPHICS in 1964. That is not a typo. 1964. In those days a $750 prod uction bud ge t mean t 750 wit h n o K attached to the end. As a matter of fact, it d idn’t even have the Do llar Sign at t he begin- ning, a s decimal curren cy’s intro- duction was still two years away. In an industry that is hard to gain a foot hold , l et alon e su st ain a career, Denneen has been at the top of the g ame for more yea rs th an anyone cares to remember. Warren Brown, executive creative director and founding p artner o f BMF agrees : “Dave’s a ‘ one o ff’ and ranks up there with the best of them. He’ s been a sta nd al one, stand out talent for l ong er th an most have been in the business. “Watching Dave’s eyes li ght up when a creative challenge i s put in front of him y ou’d think it was his first job, he’s humble, ho nest and never lost his p assion and desire to deliver,” says Brown. Denneen has won a ll th e prizes you wou ld expe ct - Gold Lion, Sil ver D&AD, Clio, The One Show, AWARD. MAY /JUN E 2 008 In an industry that is hard to gain a foothold, let alone sustain a career, Denneen has ben at the top of the game for more years than anyone cares to remember.
July August 2008
March April 2008