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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : May June 2008
F O R THE R EC O RD CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS SAATCHI & SAATCHI appointed senior creat ive Luke C hess as cre- ative director, Auckland. Chess, a highly awarded creative with exper- tise across a r ange of disciplines – from DM through to design copy, retail and brand – has been with Saatchi & Saatchi NZ since January - and spent seven years at Saatchi’s Sydney prior to a short stint a s CD of BWM Sydney. de pasquale, Brisbane has promot- ed head of art, Lars Vester to take over from Bevan L ewis as creative director. Lewis and Vester both joined de pasquale nine months ago and have together creat ed some noted campaigns for Betta Elect- rical, AirAsia X, Cold Rock, an d Icebreak Loaded. Says de pasquale CEO Cos Luccitti: “Bevan’s done some fantastic work for our clients but culturally the fit wasn’t right. It was necessary to make a change. Lars will now lea d our cre ative offering a cross both our Brisbane and Gold Coast offices.” Awarded art director Derrick Kim has been hired by 303 Sydney t o wor k along side new ECD Julian Wat t, who rec ently arrived from Net#work, Johannesburg. Starting his career a s a placement at DDB Sydney, Kim has worked previously at Publicis Mojo Sydney, Publicis Mojo Auckland, BBDO Singapore and BWM Sydney. Amongs t his trophy haul, he has won a Cannes Gold Lion and Bronze Lion. Guy Rober ts was promoted to the cr eative d irector gig a t TBWA\ Whybi n, Auck land. Recen tly ranked the number one creative in Aus tral asia on the CB Creati ve Rankings, his appointment rewards the exceptional work he has put in at TBWA\Whybin over the past six years for clients including adidas, ASB, Mercury and a host of other high profile brands. Chess - to CD of Saatchi & Saatchi, Auckland Aft er fi ve year s at Saat chi & Saatchi New York as the global CD on Ariel and Dash, Australian expat Sarah B arclay accepted an ECD title at JWT New York under CCO Ty Montague. She will be working on Johnson & Johnson, Cadbury’s Trident, Bubalicious and Halls, and is global ECD on Schick. “I thor- oughly enjoyed my time at Saatchi and having the opportunity to work with so many interesting and talent- ed people but felt it was time to accept another challenge. I am real- ly looking forward to the opportuni- ties at JWT and gettin g to work with fellow aussie, worldwide CD Craig Davis who left Saatchi as I joined,” Barclay said. “We’re finally catching up.” Barc lay is on the print jury at Cannes this year and said she is looking forward to seeing everyone who will be there. Prior to going to the States, Barclay was a senior creative at Clemenger BBDO Melbourne and before that The Campaign Palace, Melbourne. She is best known for co-creating two of the all-time greatest Aus tralian commercials: Antz Pantz ‘Sic em Rex’ and Milk ‘Legendary Milkman’. Rivet, Sydney head of interactive Mark A shley-Wilson is leaving the Roberts - to CD of TBWA\Whybin, Auckland agency to j oin hotshop T hr ee Drunk Mo nkeys, ef fective Aug ust, while int eractive cr eative d irector Tom M arkham will b e ta king on additional r esponsibilities in t he inte ractive ar ea o f t he bu siness. “Our e volution is no w c omplete and we have a chieved what many agencies pay lip service to – a truly seamless model across digital, inter- active, direct and mainstream with our sister agency Lowe,” said Rivet McKenzie - to CD of Publicis Mojo, Auckland CEO Jud i Lewis. “Tom joined us in June last year and brings excep- tional experience. His leadership i s outstanding and hi s c reative t alent world c lass. This has been proven by his recent Gold win at the 2008 AIMIA awards a s well a s multiple awards la st y ear inc luding winning a Gold Pencil at AWARD.” Saatchi & Saa tchi Syd ney sen ior team Pete B uckley and Tim B rown left the agency for a new adven- ? DAILY NEWS @ THE CB BLOG CAMPAIGNBRIEF.COM EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM Brown [left] and Buckley - departed Saatchi & Saatchi, Sydney MAY/JUN E 2008 CAM PA IGN B R I E F 3
July August 2008
March April 2008