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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : March April 2008
Give your idea its own image Olympus ‘tumble’ - another Middleditch ripper Listerine - one in a series of print executions Imagination and illustrations go together like kids and crayons. Kellogg’s ‘Changing Rooms’ - a big step forward in creative for Kellogg’s with the right people in pl ace - and the guys are demonstrating that - it ’s ver y possib le, so I feel good about it,” he said. DiLall o and B enjami n ar e no strangers to working at an agency that’s in turnaround mode. As a junior team they joined Bozell New York where they watched executive creative director Tony Granger (soon to be wor ldwide CD of Young & Rubicam) turn it into a creative hot shop with h elp from creative directors including David Nobay, Eric Vervroegen (now at TBWA Paris) and Jan Jacobs, who along with c reative partner Leo Premu tico has s et u p hi s own agency Johannes Leonardo. MARCH /APRIL 2 008 Although it seems the agency is turning around at breakneck speed the team says you need to gradually take people on the journey: “It’s about turning the heat up slowly. If you move too fast you will end up over cooking it. Big clients require a lot of trust to head into new areas. You really need to be prepared to take the in b etween s teps before you end up where you want to go,” they say. Part of the appeal in joining JWT was that it was so different to what they were used to at Saatchi & Saatchi. Says DiLallo: “We didn’t want just another Saatchi, we were really looking for the next challenge. ? CAM PA IGN B R I E F 29 Give your idea its own image. Frustrated by the limitations of crayons Frantz Kantor soon turned his hand to acrylics, oils, vector, Flash and now 3D. It is all driven by his need to share his wildest imaginations with people. Which is no small feat given these include characters such as a professional baseball playing pig, performing pubic lice, a luchador with puppies in his paunch and a pigeon impersonating Elvis. So you can bet Frantz Kantor can give even your wildest idea its own image. Give your idea its own image. More of Frantz’s work is posted at: www.drawingbook.com.au The Drawing Book P 02 9922 6811
January February 2008
May June 2008