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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : March April 2008
CRE ATIVIT Y Thrifty ‘Birthday Girl’ - being awarded around the world - at D&AD, The One Show, Andy’s and YoungGuns ‘Thrifty Thinking’ - the JWT lads hijack Seven’s Sunrise high rating programme, free exposure for Thrifty Purell ‘Hand’ - already won at The One Show and Clio, and high hopes for a Lion at Cannes The rise and riseof It’s no wonder Leo Burnett Sydney are happy. They’ve secured arguably the hottest CD team in the country, who have taken JWT Sydney from creative obscurity to a certified CB ‘Red Zone’ agency in less than a year. A strong contender for agency of the year, JWT defied the critics and shot across Campaign Brief’s Creativity/Billings Index to become one of Top three creative agencies in the country. And JWT Sydney currently ranks number 1 in the world on the www.bestadsontv.com rankings. Campaign Brief takes a closer look at Andy DiLallo and Jay Benjamin, two Americans who have dramatically changed one multinational - and about to do so to another. 26 CAM PA I GN B RIE F Benjamin (left) and DiLallo - currently riding high on the www.bestadsontv.com chart MARCH /AP RIL 200 8
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