by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : March April 2008
RAD IO AW ARDS Siren Awards and Masterclass lineup: Jan Sardi (left); Akmal Saleh, Cal Wilson and Ed Kavalee (centre); Craig Pearce (top right) and Tim Pye (bottom right) Countdownto 2008 SirenAwardsinMelbourne This year’s Gold Siren Winner, equivalent to the best radio ad in Australia, will be announced in Melbourne on May 9, following a record number of entries in this year’s Siren Awards. The gala breakfast will feature the hosts of Nova’s top-rating, drivetime show, The Wrong Way Home- Akmal Saleh, Cal Wilson and Ed Kavalee, followed by the Siren Masterclass. The 2008 Gold Sir en win ner , chos en by a pan el of in dust ry expe rt s, wi ll be au tomat ically ente red into the Ca nnes Radio Lions – to be held in June and the writers will also win two tick ets to attend the festival. Last year’s Gold Siren winner, an advertisement for Snic kers c alled ‘Hoedown’, won th e Gr and Prix Radio Lion at Cannes – equivalent to the best radio ad in the world – and was the first Australian winner ever. The other radio winner from Aus tralia was a campaig n for Fox tel , cr eat ed by Saatchi & Saatchi, Sydney which won a Sil ver Lion. Chi ef execu ti ve officer of Commercial Radio Au stralia, Joan Warner said the Siren Awards pro- vided a great opportunity to recog- nise excellence in Australian rad io advertising and highlight th e gre at work being achieved. “Each year the Siren Awards con- tinue t o raise the bar in ter ms of creativity and originality and with a record number of entries this year – over 570 – up 89% on last year, we are set for a gre at winn er, ” Ms Warner said. SIREN AWARDS BREAKFAST MAY 9 IN MELBOURNE 10 CAM PA I GN B RIE F The gala breakfas t wi ll b e f ol- lowed by the Siren Masterclass, a one-day, creative seminar that pro - vides keynote speakers and interac- tive sessions. Keynote speakers a t this year’s event are di stinguished Australian screen writers, Jan S ardi and Craig Pearce. Sardi received an Acad emy Awa rd no min atio n in 1997 for his screenplay fo r Shine and is kno wn more recently for his work on the screenplay for the US film, The Notebook. Crai g's success began in 1991 working with Baz Luhrmann on the Austr alian feature f ilm, 'S tric tly Ballroom' and he ha s conti nued that par tnership wi th wor k on William Shakespeare’s Romeo an d Juliet and Academy Award winning Moulin Rouge. Last year’s Cannes Radio Lions judge and creator of the award-win- ning Australian r adio br and cam - paign, Ralph van Dijk of Eardrum Austral ia, wi ll al so talk at the Masterclass and run several interac- tive sessions on how to write world- class radio ads. Mr van D ijk s aid the Sir en Masterclass was a great opportunity to shake up your ro utine, sharpen What: The national Siren Awards, now in their fourth year, are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country. The awards promote the importance of creativity as a way to make radio advertising more effective. Both the Siren breakfast and Masterclass will be held at The Point Albert Park in Melbourne. Commercial Radio Australia is running the event in association with the Melbourne Advertising and Design Club (MADC) and the Australian Writers’ Guild (AWG). you r pen ci l an d lear n how Australia’s foremost screen writing talents stay ahead of the pack. “They won ’t t each you much about advertising, but what they don’t k now abou t en gag ing an audience through dialogue, charac- ter development and storyline, isn’t worth knowing. “We will be applying these tips to act ual commer ci al s i n s ever al hands-on sessions so if you want a day of craft and inspiration, register now and l eave your clichés at the door,” said Mr van Dijk. Well-known television and radio writer and producer, Tim Pye will also speak at the Sirens Masterclass. Pye’s television writing and pro- ducing credits include the ABC’s comedy hit, Stupid Stupid Man as well as Emerald Falls, All Saints, Seachan ge, Wat er Rat s and Wildside. He has won s ever al awar ds i ncluding an AFI for Wi lds ide and the Henry Lawson Award for Fallen Angels. Tim has worked in both television and r adio. Has mos t r ecen tly worked as executive producer at ABC TV Drama and is President of the Australian Writers Guild. When: The breakfast will run from 7.30am to 9.30am on Friday, May 9 and the Masterclass will follow the breakfast and includes lunch How Much: Tickets are on sale now at $395 for the breakfast and Masterclass combined. How: For a booking form and more information visit the Siren website: www.sirenawards.com.au MARCH /AP RIL 200 8
January February 2008
May June 2008