by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2008
UP FRONT CRE A TI VIT Y Nobay Martin David Nobay, Droga5, Sy dney. The RTA ‘no -one will think big of you’ campaign. I know it’s been around a bit now, but it’s really starting to connect and infiltrate the popular culture. I drove up to the Northern beach- es today with a friend’s backpacking daughter from the UK. S he’s onl y been here a cou ple of months, but when a hoon cut in front of us , she instinctively mim- icked the spot’s li ttle finger/little cock joke. I’ve seen and heard the same from plenty of other ‘non-indus- try’ people, especially the campaign’s youth target. Tom Martin, Clemenger BBDO, Melbourne. I pick the latest Suzuki pri nt campaign. ‘ Invade Their Ai rspace’ i s a really nice simple thought that has been executed well. Not only that, the lack of a photographer’s credit tells me that they are stock shots that have been brilliantly retouched. Richard Maddocks, Clemenger BBDO, Sydney. Considering the only ads I’ve seen since I got here were over xmas and dur ing t he c ricket (ple ase - no more Andrew Symonds ads!) there wasn’t much on of fer. But I did like a Thrifty ad someone sent to me when I was back in NZ. Funny as. Josh Stephens, AJF Partnership, Melbourne. I l ike t he recent McDonald’s campaign. The telly ads with the little real-life moments - throwing out the gherkin and finding extra chips in the bottom of t he bag. Reminds me of what fast food is all about and makes me wa nt to swing by on the way home a helluva lot more than their healthy choice menu. Vince Lagana, Saatchi & Saatchi, Sydney. The ‘Thrifty’ stunt on chan nel 7 w as p retty funny. Thousands of viewers saw it and it didn’t cost the client a thing. Very nifty. Oh .... and in the spirit of Hijacking spaces: ‘98 HONDA CIVIC, bl ack, au to, air , power, airbags, 1 year rego, $15k. Ph 8264 1111. Ben Coulson, George Patterson Y&R, Melbourne. Ok, an admission - I was one of the lucky ones who had a few weeks off over the break and had to consume ads like a normal person. Man, it’s rough out there. Without the typical industry web sites to show y ou the good s tuff it’s easy to u nderstand why my family beat me up so much each Christmas. That said, there was an unex- pectedly good job for a Mitsubishi car on TV. A kind of re-interpreted ‘Where the wild things are’. It won’t keep the heat of f me a t next y ear’s Christmas dinner, but nicely done. Andrew Tinning, Marketforce, Perth. When catching the train into town a while back I was literally stopped in my t racks by this pie ce of wor k from Rar e creative thinking. A v ery strikin g and very effective lenticular piece that makes the point that trains can come out of nowhere. Steve Minon, Junior, Brisbane. There I was, on a wet Sunday afternoon at the cinema to see I Ham Legend - a most unsatisfactory film. It was summed up brilliant- ly b y t he c ommerc ial tha t playe d bef ore it. The ‘Exceptionally Average’ ad for Dunlop Volleys which featured a man f arting The Can Can tune wit h his hands. Dunlop Volleys are exceptional because they’re so average. I never thought of them that way. I wanted to buy them. Sure, it’s just a fart joke, but well played. Andrew Slat tery, Clemenger BB DO, Adel aide. Discovery Channel ‘Sh ark Week’. I t would have b een eas y f or The Di scovery Channel to j ust do a TV commercial for th is do cumentary series. But I am gl ad that an ambient option wa s also used and I’m sure i t would have generated some interest (and/or concern) for all the beach goers! 60 CAM PA I GN B RIE F 1 RTA... ‘really starting to connect and infiltrate the popular culture’ Maddocks Stephens Lagana 2 Thrifty... ‘funny as’ 3McDonald’s... ‘makes me want to swing by on the way home’ 4 Dunlop... ‘sure, it’s just a fart joke, but well played’ J ANU ARY /FE BRU ARY 2 008 CREATIVECIRCLE
AWARD Awards 2007
March April 2008