by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2008
UP FRONT CRE A TI VIT Y Talbot Duster Toby Talbot, DDB Auckland. Being clever and all, my mis- sus subscribes to the Listener every week. And quite a good r ead it is t oo. Sure, it doe sn’t c ompare to my monthly subscription of Hunting and Fishing, with its gorgeous spread s of 3k g brown trout glistening on riverbanks (phoarr!) But then again, the ads are much, much better in the Listener. Including this little beauty for Amnesty Int ernational. A l ittle b it more engagin g than a DPS for decoy ducks. Duster, Clemenger BB DO, Welli ngton. I know t he Rugby Worl d C up was a bi t of a n on e vent f or u s bu t I thought th at h uge Rugby B all beneat h t he Eif fel Tower for 100% Pure New Zealand was fantastic. The ball was a promotion for the fact that the next Rugby World Cup is in NZ in 2011. The sheer scale of it and the f act that it was packed full o f KIWI e xperiences makes this a big idea for me. Luke Chess, Saatchi & Saatchi, Auckland. Being n ew to Aotearoa, I’ve been s ucking in a dvertising lik e El vis did burgers. And I’m migh tily relieved to see that NZ’s cr eative rep is fu lly dese rved. I ’ve s een s ome lovely craft on a potato chips poster, and some chor- tle-worthy h eadlines for dunny p aper a nd a c offee chain. But I pi ck th e St oneleigh ambient (which ran at the Botanic Gardens’ sculpture exhibit ion) because I walked ov er to it, s tudied i t a nd a bsorbed it, a ll before I realised it was even an ad. Jamie Hitchcock, Co lenso BBDO, Aucklan d. A tasty little sandwich board with a bite for Silence of the Lambs on Prime g ets my vo te this month. Although I s hat my pants wh en I f irst saw the film, this s illy bi t o f fun seems strangely right nowadays. NZ Rodd Martin, Saatchi & Saatchi, Wellington. Fresh off the plane form Australia it was hard not to miss the news about the world’s most famous Kiwi passing on. I never actually saw it but someone told me about a nice com- memorative newspaper ad with a shot of the first flag on top of Everest at half mast. Looking around for some- thing else I noticed a nice poster for ‘The Break Up’ TV show. It was positioned under an apartment building and covered in real c lothes that looked like they had been thrown out of a window above. It really caught my attention, it looked like my stuff. Lorenz Perry, Publicis Mojo, Auckland. Spotted this little number while out in the car the other day. It’s an upcoming movie on Sky called The Wrong Man . Nice play on the movie title, simple and clever an opportuni- ty executed well. I wonder how many helpful ci tizens contacted S ky to po int o ut t he mistake. So i t’s two thumbs up Hanko, your Austral ian jokes ev en wo rk over here. Darryl P arsons, Consortium, Auckland. The Wrong Man billboard for S KY from DDB. An excellent execution for a not terribly excellent film. Although not as incred- ibly unexcellent as The Piano. Duncan Munro, Young & Rubicam, We llington. The n ew ‘Feed the Noise’ commercial for Nature’s Fresh Bread. Lots of energy, lots of fun, and lo ts of kids enjoying crazy, anarchistic good times. T hankfully no one f elt the need to squeeze any well-meaning, overly control- ling pa rents in there. All wr apped up wi th a ban g-on tag line. Nice one. Glenn Jameson, The Pond, Auckland. Bloody tough to win a gong for a charity s ince i t got its own category, but this one should go all the way. The profits from cheap flights on Air NZ went to kids in need. Rebecca and Fiona have brought together two incongruent elements in a charming idea that literally takes flight and brings a smile to the face. 58 CAM PA I GN B RIE F Chess Hitchcock Martin 1 Sky TV... ‘An excellent execution for a not terribly excellent film’ 2 Air NZ... ‘a charming idea that literally takes flight’ J ANU ARY /FE BRU ARY 2 008 CREATIVECIRCLE
AWARD Awards 2007
March April 2008