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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2008
CRE ATIVIT Y Several multi-award winning ads that have been included in The Work 07 - Published by Campaign Brief, once again we have endeavoured to show off the ads as large as possible. Over 395 of the best ads and campaigns from Asia, Au THE REGION’S BESTADS IN The Work 07 is out and it is the best edition yet. Complete with two DVDs this 400 page hard- back annual is a must for every creative and every agency creative department. The highlights of The Wor k 07 are included in the tables on this page. For the second year O&M has edged out BBD O in the Top Netw ork chart, followed by Saatchi & Saatchi. Saatch i’s New Zealand tops th e Agency chart fol lowed by DDB Auckland and JWT Singapo re. Two legends from the region are a lso indu cted into the CB Hall of Fame - JWT wor ldwide cr e- ati ve di re ctor C raig Davis ( top ) and Ron Mather (be low) . A must-have annual of the best in the region. 50 CAM PA I GN B RIE F THE WORK 07 HONOUR BOARD NETWORK OF THE YEAR : OGILVY & MATHER AGENCY OF THE YEAR : SAATCHI & SAATCHI AUCKLAND CREATIVE OF THE YEAR : ROGER MAKAK PRODUCTION COMPANY OF YEAR : PHENOMENA, BANGKOK DIRECTOR OF THE YEAR : THANONCHAI SORNSRIWICHAI THE WORK 07: TOP AGENCY NETWORKS RANK AGENCY NETWORK 1 2 3 4 5 6 7 8 10 OGILVY & MATHER BBDO SAATCHI & SAATCHI JWT DDB LEO BURNETT Y&R PUBLICIS 9McCANN TBWA POINTS 58 52 48 44 33 28 20 19 15 12 THE WORK 07: TOP AGENCIES RANK AGENCIES 1 2 2 4 4 4 4 4 9 9 SAATCHI AUCKLAND DDB AUCKLAND JWT SINGAPORE COLENSO BBDO NZ DDB SYDNEY O&M MUMBAI SAATCHI KL SAATCHI SYDNEY POINTS 15 12 12 10 10 10 10 10 BBDO GUERRERO MANILA 9 O&M BANGKOK 9 THE WORK 07: TOP CREATIVES RANK CREATIVE 1 ROGER MAKAK 2 SIMON JOHNSON 2 VINCE LAGANA 2 CHARLIE COOK 2 PETER BUCKLEY PTS 7 2 SUTHISAK SUCHARITTANONTA 6 2 JOEL CLEMENT 2 JOJI JACOB 6 6 6 6 6 6 9 JUREEPORN THAIDUMRONG 5 9 DAVID GUERRERO 9 RICHARD COPPING 9 JAY BENJAMIN 9 ANDY DILALLO 9 THOMAS YANG 9 HOR YEW PONG 9 JOEL LIMCHOC 5 5 5 5 5 5 5 The points column in all charts indicates the number of acceptances in The Work 07. J ANU ARY /FE BRU ARY 2 008
AWARD Awards 2007
March April 2008