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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2008
Virgin Atlantic ‘Disembarkaphobia’ website (CP+B): got media coverage in the US Mini (done at CP+B): Bronze at YoungGuns Playstation ‘Hef’ (awarded work at Colenso BBDO) Truth - awarded at The One Show, Clio and Cannes Auckland, at the time the hottest agency in New Zealand. While Rooke agrees that when it comes to the cool factor, Clems Syd ney d oes n’t compete wi th Crispin Porter + Bogusky, he points out that n ot so long ago Crispin wasn’t a cool agency - it was a back lot s hop in the back wat er s of Sprite ‘The Sublymonal Project’ (CP+B) consists of 20 weird TVCs that effect people sublymonally Miami, a place that didn’t raise a blip on the world advertising stage. It’s only in the past seven years that it’s become cool. Rook e say s: “Ther e is a lot of same-same in Sydney, a lot of peo- ple looking at each other, but I want to make St Leonards cool, as cool as it can be. I think that can happen, a pl ace i s o nly as co ol a s the work th at comes out o f i t. At the mom ent C lemenge r is a v ery profi tab le a nd a ve ry s ucces sful agency but I be lieve we can make the work s exy a nd if t he work is sexy then the agency will be sexy, so that’s t he plan going in. That ’s a huge c hallenge – i f we c an make Mini ‘Corners’ (awarded work at Colenso BBDO) Clemenger B BDO Sydney s exy then we can look back on it and say we really nailed it there. I think the potential is there; the play-doh is in place, we j ust n eed a c ouple o f sculptors. Hopefully, we can talk in a year and we’ll ag ree that St Leonards is now sexy, but I’d rather the work do the talking.” 7 JAN UARY /FEB RUARY 2 008 CAM PA IGN B R I E F 47
AWARD Awards 2007
March April 2008