by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2008
UP FRONT NZ A GENC Y OF T HE YEAR Coastguard - high hopes to win at Cannes Crime & Investigation Channel - beautifuly crafted Sky TV ‘The Break Up’ - untested at the shows Sky TV Crime & Investigation Channel - simple media idea Coastguard - Powerful idea. Sure to pick up two c reative d irector in Campaign Brief’s Australia/New Zealand rank- ings in 2007 after topping the list in 2006, joined DDB f rom Saatchi & Saatchi Auckland where he was cre- ative director for two yea rs u nder ECD Mike O’Sul livan. It wa s a gr eat part ners hip during whi ch Saatchi & Saatchi wo n CB’s New Zealand Agency of the Year twice in a row. At the time, O’Sullivan endo rsed the mov e, saying there wer e on ly two p eop le in t he indu stry tha t could do the DDB j ob: “If ever there wa s a guy who should be an ECD, i t’s Toby. He’s done a gre at job here, not just as a CD, but cre- ative p artner an d all-ro und good mate. Bar a short break we’ve been working t ogether for eig ht years , firstly at Colenso and then Saatchi. We have had a roller coas ter ride of a t rip but n ow i t’s time for him to head of f and d o hi s ow n thing,” said O’Sullivan. A w eek a fte r Talbot start ed at DDB in F ebruary 2007 the agency wa s in vi ted to p itch for t he $NZ30m New Zealand L otte ries busin ess . One of the bigg est accounts in New Zealand, i t h ad been wi th Lowe, but was lo oking for a fresh approach. For six weeks they slogged i t out against Talbot’s 38 CAM PA I GN B RIE F DDB’s creative department: “The best way to empower your people is to do great work. Fancy new reception areas and big piss ups are all well and good, but what makes the most difference to agency morale is the work you do,” says Talbot J ANU ARY /FE BRU ARY 2 008 Durex - Silver at YoungGuns. More awards should follow
AWARD Awards 2007
March April 2008