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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2008
UP FRONT ST ATE OF T HE I NDU STR Y $50 Singleto Syd George Y&R, $20 $10 MJW Hakuhodo Sydney McC Syd Samuelson Talbot Melbourne STW Village Sydney Shannon’s Way Melbourne Oddfellows Sydney Neo One Sydney Melbourne Sanford Melbourne Coo’ee Magnum Opus Melbourne Boiler Room Melbourne Melbourne Onion Bush Atkins Sydney Cummins Nitro Syd Ad Partners Sydney AJF Melb Belong Melb Sydney Currie Sydney The Works Sydney Circus Sydney L Mo Syd Jack Watts 303 $50 AGENCY CREATIVITY/B While size may be important to some big clients (“I’ve got a bigger agency than you”), it is by no means the only measure of an agency’s worth. Which is why Campaign Brief 32 CAM PA I GN B RIE F introduced in 1997 a new way of measuring our agencies: by relating their size to their creative product. That way, clients seeking a big, creative agency know where to look. J ANU ARY /FE BRU ARY 2 008
AWARD Awards 2007
March April 2008