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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2008
F O R THE R EC O RD CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS THE NEW SYDNEY-BASED OFFICE of Droga5 wasted no time in staffing up on the back of the huge VB win last month. This month sees the ar rival of Staf ford B osak , fr om Crispin Porter + Bogusky, where he’s worked as a digital producer for the last two years, at both the shop’s Miami and Boulder offices. Bosak worked across the agency’s key clients and produced award- winning web apps such as VW’s Rabbi t Widget an d Cok e Zer o Fantasy Football games. Bosak, a native Aussie from Sydney returns home to start at the agency’s new Surry Hills offices on 18th Feb. Says Bosak: “This move represents a chance to work with the the best talent in the industry - I’m hon- oured to be part of the new team.” Fabio Buresti depar ted BMF Sydney to join Droga5 as a senior planner on the agency’s recently won VB business. He had been at BMF for the last two years working on Lion Nathan brands including Toohey s Ext ra Dry, XXXX and Hahn Super Dry. Prior to his time at BMF, he spent four year s at Saat chi & Saat chi wor king on Toyota and Lion Nathan. During hi s time at B MF, Bures ti has helped to create the HarvesTED campai gn, the hi ghl y awar ded Human Testing work and was inte- gral in developing the XXXX Gold Beach cricket initiative. Scott Davis was another top plan- ner poached from BMF Sydney, joining Leo Burnett Sydney as plan- ning di rector, r epor ting to Todd Sampson, who held that post until being appointed CEO last month. Says Sampson: “He is the number two over t her e behi nd Jer emy (Nicholas) and one of the best plan- ners in the country. He will be my planning director and I am thrilled. I have already had so much brilliant DAILY NEWS @ THE CB BLOG CAMPAIGNBRIEF.COM EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM Bosak - to digital producer at Droga5 Australia feedback about him and he hasn’t even started yet.” Senior art director Grant B ooker was another who departed f rom BMF. The highly r espected cre- ative, who was the d riving force behi nd the recen t News paper Wor ks campai gn an d Dai ry Farmers 100% TVC, will be look- ing for new o ppo rtunities . Says BMF ECD Warren Brown: “He’s a rare advertising gem and I’m sure he’ll be adding sparkle to another creative department.” Clemenger BBDO Sydney’s newly appointed ECD Richard Maddocks sna red Aus sie ex-pat Guy Rook e from a three year stint at global hot- shop Crispi n Porter + Bogus ky, Miami. Rooke joins the agency as as soci at e cr eat ive d irect or . Previously Maddocks and Rooke worked together at Colenso BBDO Auckland f rom 2002 until 2 005 during which time the agency was ranked number one in Australasia in t he CB Cr eati ve Ran kings. Maddocks says it’s a crucial hire for the agency as it reshapes its creative offering: “Guy’s an amazing talent. Hi s pass ion and energy for thi s business is directly evident in the work he’s created.” Buresti - to senior planner at Droga5 Australia Fol lowin g t he a ppointment of Rooke, Clemenger BBDO, Sydney deputy CD Rocky Ran allo left the agency. Gary Dawson, Ranallo’s cre- ative p artner, dep arted th e agency soon after. Says Ranallo: “I’ve done nothing wrong, quite the opposite, it’s s imply a case of a new broom. I’ve b een r eplaced b y s omeone Richa rd s ees as more s uit ed t o where the ag ency is g oing. Mean - while, I’ll be exploring all possib ili- Booker - departed BMF Sydney ties. I’ll be looking at a deputy CD role s omewhere, t hat’s wh ere my real va lue i s.” A former long te rm Campaign Palace cr eative ( for 18 years), Ranallo was originally hired with his par tner Cr aig Moor e (Moose) i n 2 004 b y Maddo cks’ predecessor Danny Searle. Moose left last year to join One for All. Long time Clemeng er Har vie Edge, Brisbane c reative d irector Sandy P eacock is r eturning to ? Ranallo [left] and Dawson - both casualties of the creative shake-up at Clemenger BBDO Sydney JAN UARY /FEB RUARY 2 008 CAM PA IGN B R I E F 5
AWARD Awards 2007
March April 2008