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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2008
UP FRO NT SOUND +MUSI C Cadbury ‘Old Gold’ Kotex ‘Beaver’ RTA ‘Pinky’ JAM: THE FULL SPREAD JAM is a recently established music and post facility formed by popular Sydney composer Hylton Mowday. The JAM team comprises Hylton, fellow composer Ryan Grogan, sound designer James Martell and producer Danielle Colley. Their recently opened premises in North Sydney was purpose-built to facilitate a client’s need for the whole audio package from music through to post. The JAM team: Hylton Mowday, Danielle Colley, James Martell and Ryan Grogan “BRANDING IS A DIFFICULT BEAST”, says Hylton Mowday. “It’s hard to create a n awarene ss when you’r e trying to do something new. I had successfully established my self as a composer in Sydney over the past eight years and I really felt the need to gro w, h ence the formati on of JAM. I t’s no t easy to cha nge peo - ple’s pe rception of what you d o. My focus is still music composition but JAM is a team of people each of whom bring their own set of talents and e xpe rt is e to t he compan y. Having Ryan o n board h as be en great fo r me, beca use no w I ca n collaborate with another a rtist and that only serves to enhance the cre- ative process.” “I s aw a gre at opportu ni ty i n being a p art o f JAM,” sa ys R yan Grogan. “Hylton and I have known each other s ince pr imary school so we share a common musical histo- ry. We w orked together a lot back in South Africa in both live and stu- dio situations so have a re ally deep und erstand ing of ho w th e ot her works. “Whilst adver tising i s o ur c ore business, we feel it’s important to spen d ti me on ot her pursu it s, whether it be writing music for art ens emble s, p rodu cing so ngs for artists or s coring mus ic fo r fil m. 76 CAMP AI GN B RIEF of gear is quite different from where we were. We have a sense of pride looking a round work knowing that we built this baby. I also have other passions in film and TV production and the guys here encourage me to bring that into the workplace and let it be a part of the artistic energy we’ve got going here”. One o f the major d iff eren ces between J AM and t he Hylton Mowday brand is t he au dio pos t facility captained by James Martell, who a t only 2 8 has been in th e industry for e leven y ears. Martel l received his experience working at Sound Reservoir before embarking on a freelance career a few years ago. Martell has considerable experi - ence working in advertising and long form with e verything from sound design laden commercials to programs l ike the acclaimed series, “Postcards from Home”, “National Geo grap hic” and “Bi ll’s Food”. James brought with him a passion for live music recording, which has been invaluable with the many pro- jects that JAM’s ongoing commit- ment to di scovering new artists has brought into the studio. “It’s great to be working in such a Hylton Mowday This way we not onl y dev elop a s artists, but it enables u s t o keep abreast of current creati ve work i n the music industry.” Both t he lads ha ve p er formed around the globe with many he avy- weights of the music world, includ- ing greats like George Benson and Pav aro tt i. The y s til l mai ntain a gre at pas si on for playin g live. Together they formed a big band , BLOW, which has been seen at industry nights such as AWARD, and performance evenings showcas- ing works like Prokofiev’s Peter and the Wolf. “We focus on what we d o best”, says Mowday. “It’s an industry that can be very p re-occupied wit h image and scene an d, wh ilst t hat can be im portant, wh at’ s mo re important to us is producing music James Martell that’s of a high standard. There are a lot of guy s out there w ho se ll themselves as composers/producers but when it c omes t o t he cr unch don’t quite cut it be cause they lack a solid foundation in musical train- ing. The ad industry demands an abi lity to p ut on several m usical hats s o to speak s o th e f act th at we’ve done the hard yards through study and experienc e mak es tha t task that much easier.” Danielle Colley, the Jam produc- er, has been with Mowday for fou r years and has s een t he chang ing face of the growing business. “I enj oy comi ng to wor k”, Dani elle admi tted. “We have a dynamic that is priceless. Moving to the new studio has been interesting. Creati ng an au dio st udio from scratch and getting your dream list cre at ive envi ronm ent. Now I’m involved in the whole audio process from recording music, to creating sound beds and compl eting final mixes. It g ives me more sense of ownership a nd pride in the final product”, says Martell. It can be said that JAM’s strength is a core of talented individuals not afraid t o push the envelope when tackl ing briefs. They’d prefer to create soundtracks that are a little daring and unexpected than churn out work that’s derivative and uno- riginal. Says Mowd ay: “Whil st clients may initially feel a little taken aback at presentations it can be a great departure point. It’s easier to tone down something that’s imaginative and bold than it is to liven u p a track that’s dull and insipid.” If you were trying to create a dis- tinct s ound for your project, why would you ask for anything less? www.welovejam.com.au JU L Y /AUGU ST 2 0 08 C M Y CM MY CY CMY K
May June 2008