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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2008
POST PR OD UCT ION The zspace studio in Ultimo Watch this space A red ‘Z’ hangs like a branding iron over the entrance to an o ld factory in Ultim o, S ydney. Kent Boswell , zspa ce’s ex ecutive p rod ucer , i s waiting r ight below t he ‘Z’. Sharp as the co ol mo rning air , Boswell’s affable demean our b ounces off an enthusiasm that pulls you right into focus the moment you get talking. He t ake s me on a t our of t he buzzing zspace headquarters: past a hive of an imators and designers in the huge l oft a rea, do wn past the spacious Flame and Smoke suit es, and across a split-level, op en-plan office that rolls right on through to Harris Street. Deep insid e the recent renova - tions have further refined an expan- sive wo rki ng envi ronment from basement to working lo ft, creating an a tmosphere poised b etw een warehouse chic a nd s lick contem - porary offices. The company i s likewise enjoying a ground-shifting renaissance in the wake of an acclaimed set of charac- ter- based , high ly f ilmi c st at ion ident s fo r ABC1 – al ong wi th a series o f st aff appoi ntments that beg an wit h Marce lle L unam as Creative Di rector l ast y ear, Ke nt Boswell as Executive Producer just bef ore Chri stmas, an d Clair e Pollo ck as the c ompany’s Senior Flame Artist in April. These leading players have joined a full-time crew of over 20 people at zspace – though Boswell expl ains with f ree lan cers brou ght on to accommo date t he g rowing w ork- load that figure has nearly doubled. “It can get a l ittle cosy at times,” he smiles, and it’s true you can feel all the ex citement of a sli ck, mod- 64 CAMP AI GN B RIEF The zspace team ern design studio, wi th a c reat ive energy travelling righ t throughout the building. Well known for their award-win- ning broadcast design work, zspace has rapidl y e xpanded its des ign hor izons int o the ‘commer cial world’ with it’s core team of highly talented designers, 3D art ists and compositors, who have all wor ked with the ‘usual suspects’, but have come to love bei ng p ar t o f th e zspace team. “The recent success of the ABC1 idents hav e cre ated a real b uzz aroun d t own whil e a ttracting a rang e of n ew client s t o ou r doorstep,” says Boswell. “It’s excit- ing to watch as we r eally star t to gain momentum in t he commercial world; we’re cu rrently i n pr oduc- tion on a vari ety of co mmercials and about to deliver a spot for Pod Film this week.” Down in the Flame suite, Claire Pollock is an island of serenity amid the hubbub, having recently joined zspace from Emerald City. A S t Martins School of Art, London girl, Pollock has over 1 5 y ears ex peri- ence in the industry w orking f or UK pos t-product ion gi ants l ike Rushes and Cinesite. She describes zspace as “exciting beca use I’m not ste pping into a company where commercials are taken for granted. The di rection at zspace is very interesting an d I’m keen to be a part of a team that has some thing ad ven tur ous abou t them. It’s a company that is g oing places , with everyone continually pushing to exceed all expectations.” It’ s for these reasons Bos well signed on be for e Chr istmas. Boswell has over ten year s experi - ABC1 station idents – created by zspace ence in th e indu stry wi th a vast knowledge of visual effects across fe atur e fi lms and commercials. After graduating from film school in New York, he moved to London to work for Jim Henson’s Cr eature Shop and Fr ames tor e, befor e returning to Australia to work as a Senior Producer for Fuel from when their doors first opened. “In an industry that’s constantly evolving, it’s all about reinventing yourself to ke ep two steps ahead of the re st,” Boswell explains. “The beauty of zspace i s the diverse tal- ent resource we have at our finge r- tips allowing us to create anything thrown at us.” Core to all this is zspace’s design vision - and the fresh working rela- tionship between creative director Marcelle Lunam and executive pro- ducer Kent Boswell that underlines it. New Zealand b orn Lunam can enga ge you o n any subject from Maori tattoos to the motion picture tit le sequences of designer Saul Bass. Her working background is wildly eclectic and includes design- ing proje cts for fi lm, television, pri nt, mus ic and st ree t fashi on industries for over 20 years. From early 2001 to late 2003 Lunam was the Creative Director of Mambo. “The design background at zspace is extremely solid, ” Lunam says firmly. “It covers all areas from character design, animation, illus- tration through to typography. It’s because of our strong design s kills and an experienced team of design- ers and an imat or s that we can always find a solution to any cre- ati ve problem. It ’s a pretty cool package,” she adds with a laugh. Boswell agrees: “The quality of work getting produced is something I’m very proud to be a part of,” he says. “I f eel the underlining secret to our success is the collaborative approach we take on each project and t he t echn ical an d cr eat ive knowled ge we have i nside t he building; something that has been built up over the eight years zspace has been in business.” JU L Y /AUGU ST 2 0 08
May June 2008