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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2008
Digipost put together the open graphics sequence for the CAANZ Axis Awards 2008 Kiwibank - Luscious Films Sydney and Ogilvy Auckland Speight’s - Film Construction Auckland and Ogilvy Auckland ORBEIJINGGOLD grading RED footage as well as HD material. The new Nathan Haines music clip was shot on RED and superbly finished in the DI suite by senior colourist and self appointed ‘funny guy’, Pete Williams. While we’re on the subject of new generation, hot on the heals of US fea ture 30 Days of Night (hor ror fans will know it spent over a week at the top of the box office), for which Digipost boast over 600 VFX shots, came Underworld: Rise of the Lycans, a feature film project shot on Genesis. Demonstrating global diversity, Douglas describes how his creative team finished a substantial cam- paig n for The Swe et Shop’ s US based director Kathi Prosser. In true multinational fashion, the Lux commercia ls we re produced by Auckland based The Sweet Shop, with creative hailing from Thailand and the client out of India. The global campaign boasted top US actress Rachel Weis. Digipost recent ly worke d wi th Stephen Douglas: Digipost recently worked with Film Construction director Perry Bradley on an international ‘Focaccia’ campaign. The commercial was shot in Italy, the client originated from the US, and the job was posted in Auckland. JU L Y /AUGUST 2 008 Film Construction director Perry Br adley on an internat ional ‘Focaccia’ campaign. The commer- cial was shot in Italy, the client originated from the US, and the job was posted in Auckland. A recent animation spot for an agency in Asia proved that interna - tional pro jec ts d on’t h ave to b e huge t o be at tracted to Di gipost’s facilities and t alent. Due to a ti ght budget, client and agency personnel decided not to attend the booking, choos ing in stead to manage the project r emotely utilising FTP and conferencing facilities. “The dir ector could che ck progress on line an d en gaged wi th us vi a the v ideo conferencing unit in our board room”, says Douglas. “It’s never a problem - tell us what you n eed a nd we ’ll make it h ap- pen.” Res ul ting budget s avi ngs were reinvested in the production. From a new media persp ective, viral / multimedia c ampaigns such as Saatchi Auck land’s enter taining Tiger Beer ‘ In This Life’, and the Snickers ‘ Lingerie 4 Men’ v iral campaign conjured up by the twist- ed t eam at Colenso BBDO, b oth have done we ll. ‘Tiger’ took out a Silver Lion at Cannes last year and ‘Lingerie’ won metal at Axis. When presented with an opportu- nity, Digipost call on close relation- ship with what Douglas terms ‘the clever min ds in t he mul timedia space’. Design and multimedia spe- cialists Al t Group were engaged to develop the new Digipost web por- tal. More r ecently, d esigner Mark Smith collabor ated with the Digipost t eam o n Axis c hairman Toby Talbot’s Ax is Awards o pen- ing graphics sequence. Brand new Do lby ® ‘l icensed to kill’ audio suites a re a lso churning out awar d winning results. Digipost audio designers picked up a Silver Lion at Cannes in 2008 for their Du rex ‘Kn ocked Up’ r adio campaign, a j ob c ompleted f or DDB Auckland. They also secured a Grand Orca for TVNZ ‘World’s Fastest Indian’ created for Saatchi, Auck land. W e hear they also secured a f ew c elebratory b eers from those oft flaunted fridges. On the l ong form fron t, n ews i s the c ompany h as s ecured a l ong form television series out of the US enti tled ‘Wi zard’s Fi rst Ru le’ , a Walt Disney / ABC production fea- turing 22 one-hour HD episodes, br ing ing consider able offline, online, VFX and grading work into the new facility. “We’re g oing f or g old”, e xhorts Douglas. “We a re c ommi tted to provid ing high est q uality resu lts and being 100% r esponsive to client’s needs, no matter what the format, d istri bution c hannel, or audience. We’ll continue to be out ther e showcasing wor ld-class work”. CAM PAIGN B R I E F 61
May June 2008