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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2008
POST PR OD UCT ION Says Denneen: “Commercial directors can now successfully scan, work and post in a feature environment at film resolution. The Northlight 2 scanner can emulate a telecine... There is no longer the need for a 3rd party to get involved The futureof post production Filmgraphics director / owner David Denneen thinks “The future of commercial post production has arrived.” According to one of Australia’s top commercial directors the future workflow for post- production has arrived at The Lab Sydney. With his reputation and experience well and truly beyond question, what would encourage a man of Denneen’s calibre to make such a bold statement? The answer lies in his most recent commercial, Nurofen ‘Ned Kelly’ via agency Euro RSCG Sydney. 56 CAMP AI GN B RIEF THANKS TO THE SUPPORT of the Nurofen Marketing Director, Mark Cooper, getting b ehind the con- cept, Rowan Dean, E uro R SCG Sydney ECD, sent the scr ipt to Denneen; he knew t hat De nneen would be able to tell the story in 30 seconds and also gi ve th e fi lm th e cinemat ic loo k it r equired. Sa ys Denneen: “What Australian d irec- tor doesn’t want to fi lm Ned Kelly once in his life”. Having completed c asting a nd secured locations wi th t he hel p o f the Canberra Film Commi ssion, the two-day shoot took place in an old gold mining town. An o riginal prospector’s hut set the sc ene per- fectly f or the ensuing gu n fi ght bet wee n police and Ned Kelly. Says Denne en: “Onc e th e s hoot wrapped, Toby Denneen edited the 30-second spot on Final Cut Pro. It was so good we decided to also cut a 45-second one.” With the spots cut, senior colourist at The Lab Syd ney, M arcus Timpson, was brought in to grade the co mmerci al on C-Reali ty. Timpson , who was previously at Rushes in the UK and has worked on high profile accounts including Dolce & Gabbana, Levis, Nintendo, Playstation and Smirnoff, was a lso impr ess ed by wh at he saw. Says Timpson: “David and his crew did a great job as did Rowan a nd Euro RSCG t eam. The gr ade we nt Dave Denneen and The Lab’s senior colourist Marcus Timpson with Toby Denneen and Sue Schweikert behind exceptionally well and the cinemat- ic look we ended up wi th was s o well received that we began to dis - cuss doing a high-end c inema ve r- sion using our Digital Intermediate (DI) facilities.” Early this y ear The Lab made a major mu lti-million dollar invest- ment i n a D I inf rastructure com- plete with Northlight 2 film scanner, two Bas elight col our g rading s ys- tems and a purpose-built theatrette utilising a Barco 2K projector. Says Timpson: “The D I e quip- ment and facilities a t the Lab ar e second-to-none. The kit and set-up is by far the best ama lgamation o f systems in this region and beyond. Particularly the Northlight 2 scan- ner which is t he only one in the Southern Hemisphere and the best in its class.” The Nor thl ight 2 s can ner embraces a 4K workflow and digital cinema projection delivering six times the scanning speed of its pre- deces sor t he Nor thl ight 1 and boasts an 8K internal resolution. It was this amazing piece of kit that was to b e the centrepiece of the groundbreaking workflow which so impressed Denneen and Dean. Dean, himself previously a fi lm director with t en years experience, JU L Y /AUGU ST 2 0 08
May June 2008