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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2008
Boag’s ‘Waiter’ (GPY&R, Melbourne) - Director: Mark Malloy (Exit Films) VB ‘Stubby Symphony’ (GPY&R, Melbourne) - Director: Nice Trees (Directors Group) Boost ‘Go Nuts’ (The Furnace, Melbourne) - Director: Michael Duignan (Prodigy Films) EDITS THEBUSINESS keen to make an impact in the well established Melbourne advertising industry. With an impressive collection of work between them, the division is now drawing the enviable attention of directors such as Patrick Hughes (Honda, Ford Ute) Mark Malloy (James Boags) Nice Trees (Metlink, VB) Gart h Da vis (Schwe ppe s), MJZ’s Tom Kuntz (Sorbent) and Steve Saussey (Heinz). The work is one thing but not the only criteria where the team rates highly in the minds of its clients. Creating a flex- ible, fun, enjoyable, team oriented environment consistent with why so many creative talents choose the adver ti sing indus try in the fi rs t place was given equal weighting by Digital Pictures. Personalities that complement the cl ient as we ll as an undeniable chemistry between the various cre- ative operators and producers, has resulted in a super enjoyable envi- JU L Y /AUGUST 2 008 ronment that their clients have understandably responded to. Reviewing recent projects, it’s no wonder Elle is feeling a sense of sat- isfaction. Spots from Mark Malloy for Bega, Nokia and James Boags were all edited by Rohan Zerna and the recent Sorbent placement ‘Boy raised by Dogs’ by international director Tom Kuntz and produced by Walkabout Films was finished by Eugene Richards. Then there is the fun and clever VB Symphony which was directed by Nice Trees, edited by Jo Scott, colour graded by Martin Greer and finished by Mark McKenna, which grew from a web-only based cam- paign to a wider TV release due to the wonderful response it received. Confirming their place in the mar- ket, member s of the team were recently acknowledged when the stunning Schweppes ‘Burst’ TVC, completed for George Patts Y&R Melbourne, won “Best in Show” at the MADC’s and a Go ld Li on in the f ilm c ategory a t Cannes. The spot is a testament to both the tech- nical and c reative skill s et on offer at DP. Shot using the Photron cam- era a nd a t t imes s hooting 90 00 frames p er second , the amoun t of data to tra nsfer was enormous and required a n incredible amount o f expertise to wrangle the data. With team members Ed el Rafferty sup - plying the subtle and elegant colour grade and Paul Le Couteur bring- ing it to life with his sublime sound engineering skills, it was a most sat- isfying project for all involved. Having a ccess t o a ll e lements of the post-production process is one of the great ap peals f or Dig ital Pictures’ cl ient base. Pip Heming, Head of TV a t Melbourne’s JWT, has f irst-hand e xperience ha ving utilised some of the other se rvices on offer. “The beauty of doing the post work a t Di gi P ics i s t hat not only do they now have a f irst-class team o f e ditors a nd c olourists t o choose from (that are all extremely accommodating and go od sp ort s too) they also have sound and ani- mation facilities in the same build- ing. It’s a definite plus when you’re up against it for them to be part of the bigger Digital Pictur es because it gives us direct access to the r est of th e ta lent pool a t Flagstaff and Iloura as well”. Midway through 2008 the team is reflecting on the continued support of Melbourne’s directors, producers and creatives. United in their com- mitment, they believe there i s s till significant room for growth and fur- ther i ntegra tion o f t heir d esign, editing and compositing services to further b enefit t heir c lients. “We will now build on the success of the past twelve months and prepare for phase two o f our d eve lopment. Aside f rom that, we’re just hoping for mor e happy clients, mor awards and more fun!” says Elle. e CAM PAIGN B R I E F 55
May June 2008