by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2008
POST PR OD UCT ION been quite buoyant, says Douglas. “The issues are the same, really – keep ing up wi th technology and being cr eative with rest rictive bud- gets,” say s Douglas, w ho j oined Digipost last Oc tober from Fi lm Construction. Three new animators have also been hired in response to greater demand for 3D. “The bottom l ine is this in dustry is always about good wor k an d good talent,” he says. Apa rt from the local an d Australian market, Digip ost see s a lot of work out of Asia and the US. Its main commercials over the past year includes Cascade Beer directed by Jes se Warn a t Film Cons-truc- tion, which required putting a poo - dle hea d on a n S&M body, Lux directed by Kathie Pros ser at The Sweet Shop, which was a g lobal campa ign starring Rach el Weis s and T he Fi lm Const ruction s’ Foc accia sp ot directe d by Perry Bradley for FCB Chicago. Digipost al so worke d on t he open ing sequence for the Axis Awards , the Kiwi Bank spot directed by Richard Gibson f rom Luscious and the AA spot for Goodoil’s Matt Murphy. After finish ing the speci al effec ts for 30 Days of Night , dir ected b y David Sl ade and al so working on Perfect Creature, dir ected by Glenn Standr ing, this ye ar the y got to work on Unde rworld: Ris e of t he Lycan s, di rected by Pat rick Tatopoulos. “Looks like we are being touted as the ‘ vampir e specialists’, ” says Douglas. Digipos t also worked on t he Dis ney feat ure film, They Came from Up stairs and pro duce r Ro b Tappert’s new 20-part TV sh ow, Wizards First Rule. Kentley sa ys that XYZ has dou - bled it s st aff year on y ear fo r the past three years and has a rost er of freelancers from around the world. It has just rented the property next door, where a boutique 2K DI suite is being installed. In the middle of last ye ar , XYZ signe d w ith The Ebeling Group fo r inte rnati onal representation and ha s been wo rk- ing with companies from London to New Yo rk. This i ncludes BBDO New Y ork’s Da vid Lubar s on Havianas and Wieden + Kennedy London’s Tony Davidson on Visa. It al so spons or ed sp ots f or th e Sust ain able Liv ing Festival, Melbourne Fringe Fe stival and the large st d esign confe rence i n the southern hemisphere, AGIdeas. Andrew Shostak, genera l manag- er, MRPP, s ays the big gest l aunch for tools is the new editing package from AVID, which MRPP is going to take up: “Technology is moving at such a rapid pace t hat so many companies are comi ng u p w ith newer and better software pac kages and compositing packages and edit- ing p ackage s. The in dust ry is becoming a lot more di gital, HD has been a ma jor shift, along wit h the Re d Camera a nd digit al grad - ing, there’s a lot of exci ting things coming out that are very much digi- ta l fo cus ed and w e’re cert ain ly exploring all of those,” he says. 52 CAMP AI GN B RIEF Dave Kelly (Fuel) “Gone are the days when we just worked with television, radio and print. It seems there are new mediums popping up every day that require different ways of thinking. The post industry in particular, is one that is constantly evolving and always on the move - in order to survive it’s all about reinventing yourself to keep two steps ahead of the rest,” concludes Boswell. At MRPP i t has been about bed- ding down the new compan y after fou nder M ike Reed sold it t o Shostak and three other partners. It ope ned in Sydn ey wit h t hr ee staffers, and now employs 11 pe o- ple. “We probabl y get o ffe rs fo r four or five feature films a year, but we’ve never taken one on for eco- nomic reasons, so we re ally sp e- cialise in television commercials and that is what we a re go ing to maintain doing at this s tage,” s ays Shostak. While it has done s ome jo bs fo r Korean and New Zealand co mpa- nie s, it mos tly services the local market. Recently it ha s worked on camp aigns for Tel str a, Hol den, Woolworths, Bonds, and Westfield. “MRPP has trad itio nally b een known in the last 30-odd years as a very strong editing h ouse b ut we have really shored up our on line and design and 3D te ams, both in Sydney and Melbourne,” he says. This includes adding a s econd full-time 2D motion g raphic designer in Melbourne and adding an online expert, tak ing i ts onl ine service across both fa cilities to fi ve people. Sydney-bas ed Zspace, a post house specialising i n digital de sign and visual effects, has grown from an initial team of fiv e found ers to over 20 full-time staff. Recent hires include Marcelle Lunam as creative director, Claire Pollock as senior Flame ar tist , w ho joi ned fr om Emerald City, and Kent Boswell who joined as executive producer from Fuel. Says Boswell: “Zspace is currently expanding its design horizons into the ‘commercial a rena’ and has a variety of commercials currently in production. We r ecently finished a hig hl y techn ical CG spot for Rosemount wines, tying into its spons or ship of t he Ros emou nt Sydne y F ashion Festiv al taking place in August.” Zspace is pa rtic ularly proud of their ident package cre at ed for ABC1, which accommodates a vari- ety of animation styles ranging from 3D, 2D, stop-frame through to tra- ditional illustration. It is s tocked wi th hi gh-en d Discreet Flame and Smoke suites, (bot h HD-capabl e) and a 3D department utilizing Maya. “Gone are the days when we just worked with television, radio and print. It s eems there are new medi- ums popping up eve ry day that require different ways of thinking. The post industry in particular, is one that i s constantly evolving and always on the move - in order to survive it’s all about reinventing yourself to ke ep two steps ahead of the rest,” concludes Boswell. 7 JU L Y /AUGU ST 2 0 08
May June 2008