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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2008
POST PR OD UCT ION John Fleming (Digital Pictures, Melbourne) Bruce Carter (Animal Logic) POSTINGA Years of glum news about the shrinking TVC market forced most post houses to diversify into film and TV market years ago, a move that has delivered revenue boosts and shored up facilities to deal with any slowing of the commercials market. For 2008, a number of high profile, big-budget features currently in production or post, and a steady amount of commercials work has left the local industry uncharacteristically upbeat. CB takes a closer look... 46 CAMP AI GN B RIEF ANIMAL LOGIC’S CREATIVE DIREC- TOR/ head of v isual effects, Bruce Carter, says as far back as a decade ago they could see having one nar- row strand wasn’t sustainable. “We made a decision to e nter the US market. We were a ttracted t o the kind of projects that we reall y enjoy doi ng. Also we w anted to continue working with some terrific local directors who were beginning to establish themselves internation- ally,” says Carter. In Apri l i t was announced t hat Anima l Logi c, whic h won an Academy Award for Happy Feet , had part ner ed with Warn er Brothers and Village Roadshow to pr odu ce t he animated featu re Guardians of Ga’Hoole, to be direct- ed by Zack Sn yder. Th e $ 100m film is based on a children’s bo ok about the adventures of a barn owl, written by Kathryn Lasky that was optioned by Animal Logic. The NSW Government provided a generous a ssistance pack age to help Animal Logic cr eate 300 new jobs, ensure that a se ries of fe ature length animation p rojects sta y in Sydney and help establish a training program for the next generation of animators and digital ef fects s pe- cialists. The Fox Studios-based compa ny is currently hiring ac ross all areas includi ng c oncept a rtists, a rtists, designers, animators and technical staff. Carter says i t is nurturing a rela - tionship with AFTRS to he lp with its recruitment drive: “The identifi- cation of talent and the up s kill of people are vital and on going. The retention of talent is also important; you’ve got to look after the people that you’ve got – the p eople that have been here for years and ye ars. They’ve got a lot t o c ontribute, both as mentors and train ers,” says Carter. The biggest player in the g ame, Omnilab Media, is now one facility servicing both TVC and fi lm/TV markets and has moved to positi on itself as a vertically integrated con- tent development and media service business across its 14 companies. It has made a major play for the inter- national feature f ilm market, h elp- ing bankroll a number of projects. For example, the feature film The Bank Job, abou t t he famou s Londo n bank heis t, directed by Roger Donaldson, is an Omnilab co-funded project as is W, the con- tr over sial bi opi c abou t U S President, George W Bush, direct- ed by Oliver Stone. Then there’s Baz Luhrmann’s outback epic, Australia, starring Nicole Kidman and Hugh Jackman, wit h pos t/vi sual effect s s pl it bet ween hal f a d ozen faci lities including Animal Logic, Rising Sun Pi ctures, Pos tmodern, Cutt ing Edge, Digital Pictures, Omnilab, Iloura, and Fuel. Lewis Pullen, general manager, The Lab Sydne y and execu tive director of Omnilab Media, expects film and TV to be solid with the production rebates and incentives adding estimated growth of 10-15% in these areas. However, with the advertising industry changing shape rapidly, most people appreciate that there are fewer high-end TVC spots and more web-based campaigns. JU L Y /AUGU ST 2 0 08
May June 2008