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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2008
GET SERIOUS You’ve described Summer Agnew and Derek Henderson as the two biggest signings in the region this year. What makes them so promising? Derek is a photographer-turned- dir ector who is alr eady hig hly respect ed i n th e f ashion an d ar t worlds f or t ransforming e veryday scenes into sublime works of beau- ty. I t’s a s tyle that t ranslates per- fectly to film. He doesn’t shy aw ay fr om contr over sy, either . The recent Zippora Seven bathtub scan- dal received lots of media attention, but i t just proves De rek’s commit- ment t o c rea ting wo rk t hat gets noticed. And Summer? Summer i s o ne o f t he b rightest Curious Class of 2008 talents coming out of New Zealand, without question. He’s got a w ild imagination and his work is incredi- bly a tmospher ic an d p rogressiv e. He’s only 27, but he’s already won the Screen Production & Develop- ment As sociation (SPADA) New Dir ector of the Year Awar d in 2007, and his short film is running at the New Ze aland Film Festival. He’s definitely [one to watch]. Heineken ‘World Cup’ (Lance Kelleher) Castrol (Lance Kelleher) Production companies are all trying to predict the industry’s future. What’s Curious’ vision? Curious Film embodies innova- tive t hinking in this marketplace. We are constantly experimenting, getting in trouble and breaking the rules of what a ‘production compa- ny’ is. We are the first production com- LynxJet (Nick Reynolds) Mentos (Nick Reynolds) pany t o create programming and video game s with an Ameri can agency for global broadcast. We are working with l ocal creative to write material and b randed con- tent fo r b road cast on our own Joost channel. One of the most exciting devel op- National Treasure (Kier McFarlane) National Treasure (Kier McFarlane) men ts at Curiou s Film involves negotiations with pay TV channels, which re sulted i n t he f ilming of a pilot, for a full-length TV series. This means Curious Film doubles SBS (Derek Henderson) JU L Y /AUGUST Patu Ihu (Summer Agnew) 2 008 as a pr oduction company and media ou tlet, di stributing i ts TV commercials, short films and videos on i ts o wn o nline c hanne l, while negotiating wi th l ocal media part - ners t o c reate br anded pr ogram- ming . T hat’s g rou nd- br eaking . We’re the future. www.curiousfilm.com CAM PAIGN B R I E F 41
May June 2008