by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2008
R AD IO Congratulations Cannes radiowinners Congratulations to the 2008 Sirens winner, a radio commercial for RACV Financial Services called ‘Disclaimer’, written by Paul Reardon and Julian Schreiber from Clemenger BBDO Melbourne, which won a Silver Radio Lion at the Cannes International Advertising Festival in June. The RACV spot plays humorously on the need for disclaimers in ads, with the majority of the 60 s econd ad being taken up with an argument between the man doing th e dis - claimer and the voiceover man. Co-writer Paul Reardon won the Radio Gra nd Prix at Can nes las t year wi th the 2007 Sirens winner – Snickers ‘Hoedown’. The R ACV ad is one of thre e 2008 S irens f inalists and w inners that made it to the radio shortlist in Cannes thi s year, and o ne of 1 1 Australian ads shortlisted overall. The s hort list ed Austral ian ads were: CHE Me lbourne for N ando’s ‘Animal Tester’. MICHAEL LEWIS Juliabn Schreiber and Paul Reardon - the Gold Siren winners also won a Silver Lion at Cannes this year for RACV ‘Disclaimer’ Spinach Advertising, Melb ourne, for ABC Shops ‘Laug hs for Everyone’. Be lg io vane Will iams Ma cka y, Sydn ey for Telstra ‘Ev erybody’s Talkin’’ Be lg io vane Will iams Ma cka y, PETER COLLIE Sydney for Work ing Ag ain st Culpable Driving ‘Police Radio’. Eardrum Sydney for Commercial Radio Australia ‘Small Market’. Leo B urnett M elbou rne for SCOPE ‘Do I sound different?’ 303 Group Perth for The Royal MATTHIAS TUNGER Life Saving Society ‘Magazine’. Grey Melbourne f or Transport Accident Commission ‘Anne’. Grey Melbourne f or Transport Accident Commission ‘George’. Grey Melbourne f or Transport Accident Commission ‘Martin’. ERIK WILLIAMSON SYDNEY\ MELBOURNE\ BRISBANE\ AUSTRALIA\ | MAYNARDIMAGING.COM.AU | | INFO@MAYNARDIMAGING.COM.AU | | +61 7 3337 7902 | JULIAN WA TT GERARD O’CONNOR MAURO RISCH CALL TO RECEIVE OUR CREDENTIAL BOOKLET OR ARRANGE A FOLIO PRESENTATION 10 CAMP AI GN B RIEF JU L Y /AUGU ST 2 0 08
May June 2008