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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2008
F OR THE RECOR D awards throughout his career. The Campaign Palace, Melbourne creative direc tor Tony Lei shman is leavin g af ter five y ears w ith the age ncy. Lei shman to ld CB: “There’ s a diffe rence of opinion between myself and management as to how the Palace moves forward so I’ve decided to move on. I have had the privilege to be CD for two and a half years, firstly as joint CD with Christine Isaac until she left to have her baby and then solo for the past 16 months. The last 12 months saw The Campaign Palace (Melbourne) win a sil ver l ion, we were then one of t he bigge st movers up t he Campaign Br ief Agency Rank ings and now wi th some nic e work ye t to be t ested on the awa rd front, I leave confident that The Campaign Pal ace ( Melb ourn e) is i n goo d shape.” A Palace spokesperson says the agenc y has s ecured a wo rld- class repl acement an d expect s t o make an announcement shortly. After nearly three years in the gig, Shaun Branagan quit NetX, Sydney to join Love Commu nicat ion s Sydney a s their executive c reative director, to work alongside current CD Sco tt Waterhouse. Bra nagan joined NetX in February 2006 from the EC D position at Saat chi & Saatchi, Hong Kong, where he had been for the previous two and a half years. B efore th at he wa s CD of Y&R Sydney, a highlight being win- nin g the 2003 Can nes Direct Grand Prix for client Jim Be am. In 2002, a BRW magazine s urvey of ove r 200 m arke ting d ir ect ors named Branagan as one of the top 5 c reative directors in Aust ralia. He ha s de ep offl ine a nd onl ine experience and has managed to win awards across all discip lines: TV, radio, press, posters, interactive and integrated. Branagan’s role has been filled by former M&C Saatchi digi- tal c rea tive Nic Ho dge s, who ha s Leishman - resigned from The Palace, Melbourne been with NetX for three months. M&C Saatchi New Ze aland h as secured the services of one of Asi a Pacific’s outstanding crea tive ta l- ents, sna ring former B BH A si a Pacific creative director Todd Waldron as executive creative director. Born in the United States but resident in Asia for much of his li fe, Waldron has created award-winning work for clients such as Levi’s, Axe (Lynx), McDonald’s a nd R eebok. Un der his creat ive leadership, BBH Asia Pacific was twice named Agency of the Year, in 2004 and 2006. Aft er s ix years at 70 Georg e Street, two of Sa atchi & Sa atchi’s favourite sons , Matt Gilm our and Anthony Moss, are off to join Crispin Por ter & B ogu sky in B oulder, Colorado. The duo did their bit i n helping the agency to many presti- gious titles during their stay. Sydney bas ed t hebr andshop appointed Rodd Martin as crea tive director from his position as associ- ate creative director and head of art at Saatchi & Saat chi Wel lington, a short t erm gig he too k i n J anuary this year. Ea rl ier in his career, Ma rt in played a ma jor par t in establishing the New York o ffices for both Mojo and Omon. Back in Gilmour and Moss - off to CP+B in the US Australia, he was also ins trumental in the creati on of Br andhou se which grew to a staff of 75 people in Sydney and Melbourne be fore being sold to Havas’ Ar nold US network. His award t ally i ncludes seven AWARD pencils, f our Clios as well as multiple r ecognition at Cannes and The One Show. He has also directed many commercials. GPY&R Bri sbane lur ed aw ard winning senior art di rector, David Joubert from TBWA\Hunt\Lascaris in South Africa, where he worked as a creative group he ad. Pr ior to that he work ed a t Le o B urne tt Singapore, one of the region’s most awar ded agenc ies. His work h as been recognized a t Canne s, Clio and The One Show. Jo ubert wil l team up with senior copywriter and former McCann’s Brisbane CD, Andrew Thompson. George P at ts Y&R Melbourne fine tune d th eir creativ e line up with the appointment of fou r new cre ative staf f: Evan Roberts join s from FCB Melbourne as a se nior writer. He has teamed up with Paul Meates, who ha s ret urned from London. Francis Web has come over from Leo Burnett a nd wi ll work with Vanilla Stener who had a stint Rodd - to CD of thebrandshop, Sydney at JWT S ydney after completing Crispin Porter’s Miami Ad School last year. Kirsty Gav in joined the Publicis Mojo Sydney creative department as art director, having f reelanced there since November. Formerly of Vogue London and The Campaign Palace, she will partner with Dean Barry Frederick Hunt. The partner- ship has already proved fruitful with the ‘Hidden Truths’ short film and commercial campaign for Nescafe, and a soon to be revealed pitch win which comes live later this year. George Patts Sydney retrenched around 30 p eople, including cre- ative director Michael Stanford and several creatives . St anford was appoin ted CD in October 2006, hired from Publicis Mojo Sydney wher e he was g roup head , an appointment that wa s a surprise at the time , with many ad watchers expecting a very big name appoint- ment to match the calibre of James McGrath, then ECD at Patts Y&R Melbourne. Prior to Publicis Mojo, Stan for d was C D at McCan n Erickson Sydney. The shakeup is part of an effort to lift the creative profil e of the Sydney agen cy (to match GPY&R Melb ourne) under the new leadersh ip of CEO Nigel Marsh, who reports to Y&R world- wide CEO Hamish MacLennan. New Y& R W orl dwide cr eat ive director Tony Granger will be visit- ing Australia in the near future. JWT worldwide creative director Waldron - to ECD of M&C Saatchi New Zealand PUBLISHERSMICHAEL LYNCH, KIM SHAW EDITORMICHAEL LYNCH. CONSULTANT EDITORHEATHER JACOBS (0409 030 129) BUSINESS DEVELOPMENT DIRECTOR MIKE MORRIS (0421 391 501). SUBSCRIPTIONS MINA SCARFO (+618 9380 9044). CB AUSTRALIA/NZ SUBSCRIPTIONS: A$64+GST (AUSTRALIA) A$80 (NEW ZEALAND) A$100 (ASIA) A$130 (REST OF THE WORLD). CB ASIA SUBSCRIPTIONS: A$50+GST (AUSTRALIA) A$50 (NEW ZEALAND +ASIA) A$80 (REST OF THE WORLD). ‘THE WORK’ 2007 ANNUAL: A$120 inc. GST (AUSTRALIA), A$120 (NEW ZEALAND + ASIA), A$140 (REST OF THE WORLD). RING TO SUBSCRIBE. ALL THE DAILY NEWS @ WWW.CAMPAIGNBRIEF.COM and CREATIVE WWW.BESTADSONTV.COM CAMPAIGNBRIEF TEL +612 9247 4933 BLOGWWW.CAMPAIGNBRIEF.COM CREATIVE WWW.BEST 6 CAMP AI GN B RIEF ADSONTV.COM The Big Issue: A-Z of Top Directors in the region Thanonchai Sornsriwichai profi le Spending time with JWT in Asia Goodby, Spikes, AdFest, Seen+Noted Branagan - from NetX to ECD of Love, Sydney Davis - coming home to Australia early next year PUBLISHED 10 TIMES PER YEAR BY CAMPAIGN BRIEF PTY LTD 24 HICKSON ROAD, WALSH BAY NSW AUSTRALIA. POSTAL ADDRESS: LOCKED BAG 2, MILLERS POINT NSW AUSTRALIA 2000. ISSUE #43 2008 ASIA’S CREATIVE ADVERTISING MAGAZINE Cra ig D avi s is s et t o r eturn t o Australia next year, for family rea- sons, af ter 10 hu gely s uccessful years away. Testament to Davis’s creative l eadership is the fact that JWT won 39 Lions at Cannes this year , ranking it the fourth most- awarded network at the festival - a vast improveme nt on when he as sumed the worldwide role in January 2005, when the network was not even on the Cannes radar. 7 JU L Y /AUGU ST 2 0 08 Print Post PP 637378/00005 SUBSCRIBE TO CAMPAIGN BRIEF ASIA THE WORK 07 ANNUAL OUT NOW
May June 2008