by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT NOV-DEC 2013
39 NOVEMBER/DECEMBER 2013 CAMPAIGNBRIEF Australia’s Commercial Producers Council launches Standard Production Agreement THE STANDARD PRODUCTION AGREEMENT aims to provide improved certainty on: • Deliverables; • Storage of assets; • Payment terms; • Cancellation or postponement arrangements; and, • Other key issues that affect the agencies working in commercial production. Says chair of the CPC, Emma Lawrence: “This is a very exciting development that we have been leading up to since our inception. The Standard Production Agree- ment provides more certainty in the trading of services, reducing risk on both sides and creating a fair work environment in which quality pro- duction is able to thrive. We believe this will be welcomed by all parties, and endorsement from The Communications Council further signals a promising step towards better industry practice.” On behalf of The Communicat- ions Council National Board, CEO Margaret Zabel said: “We are very pleased to be part of this industry process to develop the new Agreement - it needed to be evolved to be more reflective of the The Commercial Producers Council (CPC) has released a Standard Production Agreement and Terms & Conditions, developed to assist all parties operating in the area of commercial production. While each production project operates within different parameters, standardising the process clarifies responsibilities and creates better efficiencies. It does not remove the need for negotiation but should act as a guide for parties to operate within the spirit of sustainable business partnerships. TVC+CONTENT PRODUCTION changing environment. We believe it will help raise industry standards through greater contractual struc- ture and transparency.” Influence has come from key stakeholders including agency heads of production, chief financial officers and agency management. With the endorsement of The Communications Council’s National Board, the Agreement will now become a benchmark for best practice in Australia. It has also been shared with the newly formed New Zealand Advertising Producers Group and adapted for the local mar- ket, resulting in a cross-Tasman best practice industry standard. The CPC has also established a mediation policy to assist in the event of contractual disputes between parties. With mediation increasingly proving a preferred alternative for dispute resolution to legal proceedings, The CPC is hope- ful that the new policy will prove a valuable tool for mem- bers in guiding them through the process. The CPC formed in 2011, as part of The Communications Council, with the objective of pro- viding legal guidance and opera- tional support to those in the busi- ness of commercial production in times of economic pressure. The group is chaired by Emma Lawrence (Exit Films) and Juliet Bishop (GoodOil). Emma Lawrence: “The Standard Production Agree-ment provides more certainty in the trading of services, reducing risk on both sides and creating a fair work environment in which quality production is able to thrive” Margaret Zabel: “It needed to be evolved to be more reflective of the changing environment. We believe it will help raise industry standards through greater contractual structure and transparency” CBNAT NOV-DEC2013_MASTER v3_CB-FEBRUARY-2007 21/11/13 5:08 PM Page 39
CBNAT SEPTEMBER 2013
CBNAT FEBRUARY 2014