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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT NOV-DEC 2013
13 NOVEMBER/DECEMBER 2013 CAMPAIGNBRIEF + tell you, the auto category is tough, so creating fresh innovative work that gets recognised and awarded internationally is a great achievement. Have I wished for more recognition and success though? Shit yeah! HOW DO YOU APPROACH A PROBLEM? Lambert Normally with a quick clever solution. Timelines are what they are. Morrison Client-centric, pragmatic and be 80% right in 3 days, not 100% in 3 months. DESCRIBE A GREAT DAY? Lambert Selling a great new campaign, winning awards for an existing campaign, enjoying dinner with my family, and a healthy load of laughs in between. Morrison Professionally there is no better day than when you win something. WHERE WOULD YOU GO FOR LUNCH AND WHAT WOULD YOU ORDER? Lambert The spicy edamame, followed by the grilled scallops at Toko. Amazing. Morrison Nice choice – let’s add some Asahi. WHAT IS YOUR MOST MEMORABLE EXPERIENCE OF WORKING TOGETHER? Lambert Sharing our Australian vision with our global president in Cannes was a cool moment. Morrison Cannes this year was fun and was a great time to talk about what is needed for the agency. WHAT DO YOU MOST ADMIRE ABOUT EACH OTHER? Lambert His passion, great strategic mind, and tenacity. Morrison He is a perfectionist, and is fearless selling the work. WHAT’S NEXT? Lambert New Business, growth for both us and our existing clients and more great ideas that stand out. Morrison Always keeping an eye out for talent and designing an enterprise our clients find more valuable. MORRISON CBNAT NOV-DEC2013_MASTER_CB-FEBRUARY-2007 19/11/13 5:25 PM Page 13
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