by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT NOV-DEC 2013
FOR THE RECORD 6 CAMPAIGNBRIEF NOVEMBER/DECEMBER 2013 PUBLISHED 4 TIMES PER YEAR BY CAMPAIGN BRIEF PTY LTD 5 BARRETT ST, BURRAWANG NSW 2577 AUSTRALIA. TEL: +614 1296 0753. PUBLISHERS MICHAEL LYNCH AND KIM SHAW EDITOR MICHAEL LYNCH. DEPUTY EDITOR RICKI GREEN ADVERTISING MANAGER MOLLIE MYERSON (+61 414 957 173). SUBSCRIPTIONS MINA SCARFO (+618 9380 9044). CB SUBSCRIPTION: A$50+GST (AUSTRALIA) A$60 (NZ) A$80 (ASIA) A$100 (REST OF THE WORLD). ‘THE WORK’ 2013 ANNUAL: A$100 (AUS), A$120 (NZ + ASIA), A$140 (REST OF THE WORLD) - R I NG TO SUBSCRIBE. CHECK OUR BLOGS: AUSTRALIA: CAMPAIGNBRIEF.COM, NEW ZEALAND: CAMPAIGN BRIEF.CO .NZ, ASIA: CAMPAIGNBRIEFASIA.COM, WA: CAMPAIGNBRIEF.COM/WA, VIEW CREATIVE AT GLOBAL SITE: BESTADSONTV.COM TEL +614 1296 0753 BLOG CAMPAIGNBRIEF.COM CREATIVE BESTADSONTV.COM CAMPAIGNBRIEF SUBSCRIBETOCAMPAIGNBRIEFASIATHEWORK11ANNUALOUTNOW Y&R Group Sydney executive cre- ative director JULIAN WATT departed the agency after three years in the role. Says managing director, Andrew Dowling: “Julian has led our agency and creative team through a chal- lenging period and has helped turn the fortunes of the Sydney business. He helped regain the trust of the clients and has played a key role in establishing the group agencies. As a group we aligned on this some time ago, and we’ve been transi- tioning since. Y&R Sydney has seen significant growth in 2013, includ- ing recent NSW Government and Dick Smith wins. To build on our momentum, we have decided to re- structure the creative team and will be appointing creative leadership in each of the specialist agencies, start- ing with the appointment of TOM HOSKINS as creative director of Idea Works. Each of the agency creative directors will be reporting directly to ANZ chief creative officer Ben Coulson. Says Watt: “I have great respect for the George Patterson brand and accepted this role as a very specific challenge; to help turn around the agency’s creative prod- uct, reputation and culture. In 2012 the agency reached Gold status in Effectiveness and Creative Recog- nition - the twin targets I’d set when joining - and the business is thriving. Now, after three years in a fast changing marketplace, I’m itch- ing for my next challenge.” Colenso BBDO, Auckland added to its pool of world-class creative talent with the arrival of leading Australian copywriter Matt Lawson from GPY&R, Melbourne. At Cannes 2012, Lawson was the most awarded Australian copywriter, Bloomfield - to group head role at MercerBell Smart - promoted to CEO role at Saatchi & Saatchi, New York Lawson - from GPY&R Melbourne to Colenso BBDO Watt - departed the ECD role at Y&R Group Hoskins - to CD role at IdeaWorks, Sydney BWM appointments - James Croxford, Garret Fitzgerald, Adam Slater, Cam McMillan and Joe Hill placing him ninth in the world in the official Cannes ranking. Recently his Mobile Medic cam- paign won Idea of the Year for the Global Y&R network and helped GPYR Melbourne become the most awarded Y&R agency world- wide. His work for Telstra Bigpond was been voted Australia’s favourite ad in The Age newspaper, and is ranked No. 2 in Campaign Brief’s Top 20 Ads of the Decade. Aussie expat adman BRENT SMART was promoted to the CEO role at Saatchi & Saatchi New York. The 39 year old is currently a worldwide managing director of Saatchi & Saatchi New York. He will report to Kevin Roberts, CEO Worldwide. Smart is a member of the Saatchi & Saatchi Worldwide Executive Board and has been in New York for two years. Previously, he spent seven years with BBDO. He ran Colenso BBDO in New Zealand, one of the network’s most creative agencies, then transferred to the States to head up BBDO’s west coast operations as managing direc- tor of BBDO San Francisco. Across both agencies he led a body of award winning work that won over 20 Cannes Lions and 40 Effies. BWM hired six new creatives for its offices in Sydney and Melbourne. TOM MANION joined from the creative director role at Jack Morton Worldwide after three years working in Australia and Asia to take on a role as creative director digital, activation experiential. Melbourne’s creative department, overseen by executive creative director Murray White, saw five new additions including creative team GARRET FITZGERALD and JOE HILL who are stepping into senior roles from BMF Melbourne. Before joining forces 12 months ago, they had individually completed stints at some of Australia’s most iconic agencies including BMF Sydney, Clemenger BBDO, The Campaign Palace and Ogilvy. Between them they have awards from The One Show, MADC and Sirens, as well as two Cannes Young Lions wins and a listing in B&T’s top 30 under 30. CAM MCMILLAN joined from Clemenger BBDO, Brisbane, whose recent work includes Virgin Australia and Gold Coast Tourism. Also joining the agency are junior team JAMES CROXFORD (who graduated first in AWARD school) and ADAM SLATER (who graduated third). Croxford comes from Mustard Creative Agency and is taking on an art director role while Slater will work as a copywriter after working in-house at Intrepid Travel for the past three years. CBNAT NOV-DEC2013_MASTER_CB-FEBRUARY-2007 19/11/13 5:25 PM Page 6
CBNAT SEPTEMBER 2013
CBNAT FEBRUARY 2014