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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT NOV-DEC 2013
FOR THE RECORD 3 NOVEMBER/DECEMBER 2013 CAMPAIGNBRIEF CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS DAILY NEWS @ THE CB BLOG CAMPAIGNBRIEF.COM EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM SIX MONTHS AFTER DEPARTING the executive creative director role at TBWA\Hong Kong to return to Australia, JAMES PROCTER teamed with ex client at Cadbury and Fonterra JOHN WILLIAMS to launch One Small Step Collective, based in Melbourne. The working experi- ence of the two partners allows them to cover a lot of space - from client side and packaging and design through to branding, adver- tising and digital content. Before TBWA\ Procter was ECD at Ogilvy Singapore. He started his career at Clemenger BBDO, Melbourne and went on to become ECD at GPY&R Sydney before moving to Y&R Singapore four years ago. He subsequently joined O&M Singapore for 12 months before leaving in July 2012. Two guys, both named Andrew, have thrown open the doors of Pencil&Pixel, a new advertising and creative offering specialising in fash- ion and retail. The pair - ANDREW HEN - DERS ON (long-time creative director of David Jones) and ANDREW WILLIAMS (for- mer founding MD of DDB Shop in Melbourne) have been close friends, colleagues and department store foes (DJs v Myer at the height of the so called ‘store wars’) for the best part of 20 years. Together they bring a perfect storm of retail and fashion experience and expertise to the new agency, based in both Sydney and Melbourne, with the mantra ‘Ideas, Handmade’. After nearly two years at the agency BMF Sydney husband and wife executive creative directors, CARLOS ALIJA and LAURA SAMPEDRO, resigned to make a move to London. They will remain in their roles at the agency until January 2014, and until then, it is business as usual whilst BMF seeks to replace them with the search process already underway. The pair joined from Senora Rushmore, Aussie expat LEON WILSON returned to Australia from BBDO Chicago to take the ECD role at CHE Proximity. Wilson has worked at leading international creative shops Mother, Fallon, Mojo, Colenso BBDO and BBDO Chicago. DDB Sydney appointed PAULA BLOODWORTH to the position of planning director for the agency’s strategic division. She returns to Australia following nearly four years in New York where she held the position of planning director, Ogilvy and Madrid in early 2012 and before that have worked together in Europe at Publicis and BBDO. Three months after departing JWT Sydney, ASHADI HOPPER joined Soap Creative as executive creative director, reporting into founding partners Ashley Ringrose and Bradley Eldridge. Hopper had three and a half years at JWT as national creative director digital, resigning in July. Prior to that he was instru- mental in the success of two star- tups, including digital agency Hyro. Mather, working across Unilever Foods, Nestle and more recently Philips globally. During her time in New York, she received the Ogilvy and Mather North America Rising Star 2013 award. The Brand Agency, Perth execu- tive creative director GARRY HORNER resigned to return to Sydney. Says Horner: “I’m proud of the work the agency has produced whilst I’ve been ECD. I joined in 2010 and I certainly feel like I’ve been part of some significant changes and a lift in the agency’s creative profile, but my family are in Sydney and I feel like now is the right time to return home.” The agency is currently Campaign Brief’s Perth Agency of the Year, and is ranked 7th on the Bestads Australian Creative Agency league table. M&C Saatchi’s Melbourne office merged with Samuelson Talbot & Partners with esteemed Melbourne adman BOB TALBOT as CEO and award- winning creative PAUL TAYLOR as ECD of M&C Saatchi Melbourne. KENNY HILL remains as managing director. ST&P partner CATHERINE GRAHAM will be director growth strategies. The merger reunites Taylor with his for- mer colleagues of more than 10 v Sampedro and Alija - set to depart BMF in early January to move to the UK Williams (left) and Henderson - formed fashion and retail agency Pencil&Pixel Wilson - to ECD role at CHE Proximity Procter - formed One Small Step Collective Taylor - to ECD role at M&C Saatchi, Melbourne Horner - departed ECD role at The Brand Agency Hopper - joined Soap Creative as ECD CBNAT NOV-DEC2013_MASTER_CB-FEBRUARY-2007 19/11/13 5:24 PM Page 3
CBNAT SEPTEMBER 2013
CBNAT FEBRUARY 2014