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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPTEMBER 2013
SOUND+MUSIC CAMPAIGNBRIEF SEPTEMBER/OCTOBER 2013 Ralph van Dijk: "There is talent out there but you've got to know where to find it. We've always got our ears open for weird and wonderful voice talent and we find them in comedy clubs, theatre and on the bus home" Rafael May: "I don't hire other composers but do hire musicians and singers: The spate of reality talent shows has uncovered a new pool that were much harder to find before" Charlton Hill: "Poor scheduling and time management continues to be a classic pitfall in the production process. Underestimating the time it takes to re-conform audio to an edit change can lead to an unnecessary rush at the point of final delivery. It always seems a shame to undermine the passion put into the job up to that point." Charlton Hill, Uncanny Valley There is an abundance of musicians and engineers out there looking to get into the industry however there are only so many who have the combi- nation of skills required to continu- ally deliver. Utilising music and sound as a complement to vision in creative storytelling remains a high- ly intuitive process. Barry Stewart, Sound Reservoir There is always good talent out there, both local and from overseas, buoyed by the attraction of Sydney as a place to live, and the high lev- els of creativity and production standards. Andrew Stevenson + Hylton Mowday, We Love Jam There is a great pool of talent eager to be involved, but we are often limited by impractical schedules that give us very limited opportunity to find unique talent. Ramesh Sathiah, SongZu In terms of composers, we get submissions every week from people all over the world. Some excellent ones with great experience as well as of course the odd joker. We find we have more than enough creative firepow- er at our disposal. From a musician point of view we definitely have world class players here in Australia and now the world is our oyster too with the ability to record overseas and listen via online to the session. We are regularity recording orchestral sessions in Europe these days. Is there enough talent out there? Regarding singers.. we are always looking for new, interesting voices. Ralph van Dijk, Eardrum There is plenty of talent out there but you've got to know where to find it. We've always got our ears open for weird and wonderful voice talent and we find them in comedy clubs, theatre and on the bus home. Mark Beckhaus, Nylon Studio Finding talent has always been a big challenge. There is a trend out there, particularly in the US and also in Australia, for companies to outsource their composing to free- lance guys. That rarely works for me as I don't get the results I want that way. As such, we tend to nur- ture and grow people from within our company, starting at a junior level and training them up over a period of several years to get the results we expect. Dan Higson, Smith & Western There's plenty of talent out there. If you mean composers and engineers - there are some great people out there. I feel sad for the freelancers that we can't give them more work as they're really good but we pride ourselves on making sure we can cover off all our work ourselves. We like to believe that we have the skills in-house to handle any challenge thrown at us and we tend not to take on more than we can manage at any one time so we can dedicate the time and attention needed for each job. In terms of session singers and musicians, we are blessed to be able to work with some of the most talented people in the country ... in the world. Great people, great to work with, extremely talented and always gracious and thankful for the work. Klang It seems that now more than ever before there are lots of people creating music content. Techno- logical changes like Garage Band means that people can create con- tent very easily. Does that mean the standard of talent increases?.... per- sonally I don't think so. DIY music creation will never replace the craft of dedicated composition. In terms of Sound Design, that is still some- what a 'black art' and hopefully will remain that way for a while longer. Rafael May, Rafael May Music I don't hire other composers but do hire musicians and singers: The spate of reality talent shows has uncovered a new pool that were much harder to find before. How is the Aussie dollar affecting your business in terms of new gear? Charlton Hill, Uncanny Valley The generally strong Aussie dollar over the last year has certainly meant online U.S. purchases have been favourable, such that it has been a good time to upgrade! Barry Stewart, Sound Reservoir SR took advantage of the high Australian dollar by completing a major ProTools upgrade to HDX. This has allowing us to run HD Pictures and introduced much improved sonic quality and editing.
Campaign Brief May-June 2013
CBNAT NOV-DEC 2013