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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPTEMBER 2013
SOUND+MUSIC CAMPAIGNBRIEF SEPTEMBER/OCTOBER 2013 SOUND+MUSIC Things up looking up for the local sound and music industry in the last year, but there's still challenges ahead. CB looks at the highs and the lows of the past year in sound and music production. Barry Stewart: "Economics seem to control production budgets more than anything. Having said that, we have seen our biggest creative budgets this year as well as some that have been a little on the slim side." Charlton Hill: "Things are in a good place both here and overseas for our industry. The more interesting briefs are coming in and we are having a more direct line of collaboration with creative decision makers." Describe the current health of the sound + music industry Charlton Hill, Uncanny Valley Things are in a good place both here and overseas for our industry. The more interesting briefs are coming in and we are having a more direct line of collaboration with the creative decision makers. There is also a greater diversity of project meaning UV can utilise its breadth of skills in innovative and collaborative ways. Barry Stewart, Sound Reservoir 2012-13 has been a good year for Sound Reservoir. Sadly we have seen a few company failures across the industry, but for all that, we have had a year of steady produc- tion growth and some great cre- ative. Andrew Stevenson + Hylton Mowday, We Love Jam We're excited to be working in the industry more than ever. Great ideas are flowing and there are great people with which to work. The Music and Sound indus- try still craves great work. While working with very creative talent across both of our studios in Sydney and Cape Town, we have been enjoying the music and sound process. There is however a fear that everyone's opinion must be considered and often falls on to personal taste. This can often dilute a bold, creative idea. Ian Lew, SongZu Both the markets we operate in seem to be quite buoyant. We've had a good couple of years in both Sydney and Singapore with the three post rooms in Sydney and two in Singapore being regularly complete- ly booked out. With music it's pret- ty rare that any of our in-house composers don't have at least three or four project in various stages at any one time. We are doing more online projects these days which of course aren't restricted to a minute of music or less, some require prac- tically the same amount of music and sound as the film scores we do. We just completed a great project for Walls Ice Cream in Singapore that had over an hour of music and sound all up and as it was mainly animation you are completely start- ing from scratch. Ralph van Dijk, Eardrum There seems to be a bit of activity in the audio post and music world with a few new studio start-ups and new
Campaign Brief May-June 2013
CBNAT NOV-DEC 2013