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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPTEMBER 2013
SEPTEMBER/OCTOBER 2013 CAMPAIGNBRIEF Zealand Transport Agency's NZTA 'Flying Objects' picking up an impressive four VFX awards in the past year. Historically, Fin's work on Toyota commercials 'Kluger', 'Snakebite' and 'Born of the Earth', spanning 2004 to 2008, was acknowledged 10 times, winning an array of gold, silver and bronze. 2013 has seen more recognition at Cannes Lions, Axis, Adfest and New York Festivals. Recent work of note includes the aforementioned NZTA 'Flying Objects' (via Clemenger BBDO, Wellington), directed by Finch's Derin Seale. Fin also completed Cadbury 'Easter Bunny' (Saatchi & Saatchi), directed by Goodoil Film's Michael Spiccia, featur- ing a photorealistic BMX riding bunny, which received New York Festivals recognition. The amusing CUB 'Beer Chase' (Clemenger BBDO) directed by The Sweet Shop's Steve Ayson required significant amounts of beer fin-essing (if you'll pardon the pun) to ensure the head was at its optimal level of deliciousness, along with loads of CG modeling (draw bridge), over and above the usual cleanup and compositing. Schweppes 'Tumble' (GPY&R), directed by Revolver's Steve Rogers, picked up Silver for VFX at Cannes Lions 2013. Fin has also been increasingly challenged by director Mark Toia's epics with Holden 'Colorado', Mazda 6 'Energy Field' and Suzuki 'Kizashi' and building CG photore- al heads for Li Ning China 'Agility'. A fair amount of fun was had adding buckets of blood and gore to The Monkeys' Gen Y-targeted 'Stay Living' short film campaign, directed by The Glue Society's Matt Devine. Successes aside, it hasn't been smooth sailing for the industry with the global financial crisis, adding unprecedented pressure to an already dynamic market, resulting in some competitors going to the wall. Daines is philosophical about challenges in what she describes as an inevitable market evolution, and acknowledges the importance of staying in touch. "The market is changing and we are adapting to it." To that end, Fin has secured the services of a number of new people and has extended its operation into a building around the corner in Hutchinson Street. "We want to expand services to embrace work that doesn't neces- sarily require the full force of Fin's high-end VFX production engine. "We started the Hutchinson Street operation to provide better access to good quality competitive editorial, grading services in associ- ation with world class colourist Ben Eagleton and his new colour offer- ing, 'BE', and online services." The new building is closely con- nected to Marshall Street, both cre- atively and technically, ensuring full continuity for the client, and the operation is geared to deliver the same signature quality and service. Fin has also welcomed a number of experienced professionals to the family in the past few months. They include new head of busi- ness Asia-Pacific, Stephen Douglas, who joined in March 2013 with the brief of driving business in the Asia- Pacific region and cementing Fin's reputation as one of the premium visual effects companies in Australasia. Douglas, who first met Daines in England over 20 years ago, brings a unique international pedigree in post production and wealth of knowledge and experience in expanding Asian markets. EP Alastair Stephen, who joined the Fin production team in May this year, has extensive experience in the advertising, design and VFX. He has strong rapport within the industry, having produced high pro- file campaigns for domestic and international markets, working alongside many of Australia's lead- ing agencies and production com- panies. His experience also spans network IDs having worked on an array of award winning broadcast design projects. Flame artist Richard Betts arrived in June from New Zealand where he worked with some of the region's top production companies, includ- ing The Sweet Shop, Flying Fish and Finch. Betts, who was lead VFX artist on all four seasons of the STARZ glob- al smash-hit TV series 'Spartacus', spent seven years with The Mill in London, where he worked on well- known spots including Nike 'Evolution', Mercedes 'Clouds' and clips for indie heroes, The Prodigy and Bloc Party. These new people augment an already impressive lineup, including the likes of interna- tionally reputed head 3D VFX artists, Stuart White and Chris Spry, along with respected head 2D VFX artist, Justin Bromley and EP extraordinaire, Billy Becket, who joined in 2006 - all four are long established team members. Daines is looking forward to the next phase of the Fin evolu- tion. "We have been fortunate to work with clients of the highest caliber, who have brought with them some of the most interesting, exciting and - at times - demanding work. "This new phase opens the doors to more and varied work and we are hoping that our existing and new clients will see the benefit in that. "Regardless of size or complexity, technical requirements or pace of a job, we will apply the same philoso- phy to it - the same passion, the same attention to detail and the same creative essence. "We have always worked hard making great things happen for our clients and we are looking forward to continuing that." findesign.com.au Schweppes 'Tumble': Director: Steve Rogers via Revolver. Agency: GPY&R Melbourne Suzuki 'Kizashi' - Director: Mark Toia via Zoom Film & Television. Agency: The Stanford Partnership Boost Mobile 'Stay Living' - Director: Matt Devine @ The Glue Society via Revolver. Agency: The Monkeys NZTA 'Flying Objects': Director: Derin Seale via Finch. Agency: Clemenger BBDO, Wellington Carlton 'Beer Chase' - Director: Steve Ayson via The Sweet Shop. Agency: Clemenger BBDO Melbourne
Campaign Brief May-June 2013
CBNAT NOV-DEC 2013