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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPTEMBER 2013
POST PRODUCTION CAMPAIGNBRIEF SEPTEMBER/OCTOBER 2013 THROUGH MORE THAN A DECADE in business, Fin has developed in step with the suburb, metamorphosing into an award-winning boutique business, gaining a reputation for consistently producing the most seamless TVC spots in Australasia. The ingredients of Fin's creativity seem to be found in two places - the surrounding Surry Hills envi- ron, with it's desirable mélange of colour and texture, offbeat clothing, designer furniture and abundance of quirky cafes, and the Fin family. Fin owner and managing director, Emma Daines, explains the original thinking behind Fin: "I believe one of the strongest facets of Fin, and the part that is perhaps most attrac- tive to our clients, is our people and their love and devotion to their work: "When we started out, it was our intention to create a warm, fun and effortlessly creative environ- ment that enabled us to attract the highest caliber people and allowed us to produce work of outstanding quality. "This, I believe, we have largely achieved." Daines says that, while Fin has grown up a bit, it has done so with- out forgetting its roots. "The company began small and had charm, with great premises and a relaxed vibe. I'd like to think that, with growth and expansion, we have largely retained the vibe and our culture as a company of pas- sionate people. We have worked hard to protect that. "Fin was always going to be about people, the client and their projects, and achieving a high degree of con- nectivity between each of those. "We wanted our environment to be conducive to expanding the boundaries of design and effects, crafting and delivering the best work possible. "This has enabled us to work with some of the most discerning cre- atives and directors in the business, many of who are highly regarded internationally." While Daines may have a caring side, she's no shrinking violet. Now, singlehandedly guiding a business that employs 25 people, often scaling to 40 or 50 across cul- tures and time zones, requires a generous portion of courage as well as a keen understanding of what (and who) makes the business tick. "We have been fortunate to create an extended family of talent who, as they progress or move and travel, remain connected to us. "That, coupled with an unrivaled team on the ground here in Sydney, provides an advantage when it comes to putting together the right team comprising of the best people for any particular job. "You can imagine how that helps us produce the right results for the client." Daines is clearly discerning when it comes to recruiting. "When we are asking people to join the family, we need to know they have attitude that fits our ethos, and in that process we are always cognisant of the needs of our clients." The result is a supportive group of committed specialists who are intrinsically connected to industry movers and who are immensely proud of their work. "We believe this approach brings a different perspective to producing credible work, adding another dimension that can be sensed in the finished product. "It's like a part of each of the team goes with the completed work as it leaves our building. Our DNA is embedded in it." The impact of this approach would seem evident. Fin has been recognized at festi- vals globally and the company's ser- vices remain in demand. Fin has approaching 50 national and international awards and nomi- nations, with the likes of New Airforce 'Anytime Anywhere' - Director: Dael Oates via Prodigy Films. Agency: GPY&R, Melbourne Hyundai 'They're Out There' - Director: Ash Bolland via Curious Film. Agency: Innocean Australia Cadbury 'Easter Bunny': Director: Michael Spiccia via Goodoil Films. Agency: Saatchi & Saatchi, Sydney Fox Sports 'NRL Super Saturday': Director: Fin Design + Effects. Client: Direct The Seamless EssenceofFin Nestled in Sydney's vibrant inner city suburb of Surry Hills, Fin Design + Effects has been ensconced in their Marshall Street abode for five years and in the post production business for 12, along the way producing some of Australasia's most memorable and awarded design and visual effects. CB caught up with Fin Design + Effects owner and MD, Emma Daines in Sydney
Campaign Brief May-June 2013
CBNAT NOV-DEC 2013