by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPTEMBER 2013
POST PRODUCTION CAMPAIGNBRIEF SEPTEMBER/OCTOBER 2013 but Method Studios in Walsh Bay and South Melbourne are entirely dedicated to TVCs. Colin Renshaw, Alt.vfx We get approached to do a lot of long-form projects but we graciously decline most. We know it's not our thing. We are sprinters and long-form is a marathon. That said we do help out here and there on long form projects with people we like to collaborate with. We did a bunch of shots for Jane Campion and Garth Davis for Top of the Lake. I am doing some more for director Stephen Lance's new film My Mistress. However if you ask me, long form - especially as a vfx vendor, seems to be a bullet train to bankruptcy. Nigel Mortimer, Blockhead Our work is predominantly TVC, but we have worked on some very suc- cessful, well awarded short films over the last 12 months. Tim Kentley, XYZ Studios XYZ is really focused as a specialist in com- mercials, however, we are really pleased this month to release 'Australian Encounters' - a 10 part animated TVC series narrated by Australian legend Geoffrey Rush. Bruce Carter, Toybox The percent- age varies year to year but film and television work has always been a key part of our business. Nic Harman, Cutting Edge The split between TVC and longform for us is fluid; we're committed to both equally to be honest. Tim Kentley: "Post production has become such an integral factor in most commercials these days that we are called in at concept stage to offer up our thoughts and suggestions on how to tackle a problem." Andrew Shostak: "Right now the balance feels ok. It's a constantly changing landscape, companies come and go, sadly we've seen a couple of high-profile post companies go to the wall over the last couple of years but I'm a strong believer that good companies will always find a way to succeed and grow. As a business in the creative industry we welcome diversity" -- 24 months has proven there have been too many companies and with several large and small players now gone, who can argue that? Many of the companies have their specialty and some have a full-ser- vice offering like FSM. I suspect there are more mergers, casualties and smaller start-ups and failures to come. Kent Boswell, Resolution Design There seems to be a new post house popping up on every corner these days - I truly can't keep up. There is no doubt that the local market is certainly going through some very interesting times as the industry looks for some solid ground. We have also noticed a sudden spike of international post houses approach- ing us to see if there is any overflow work we can send their way?? My response is always the same, "com- puter says no." Andrew Shostak, Method Studios Right now the balance feels ok. It's a constantly changing landscape, companies come and go, sadly we've seen a couple of high-profile post companies go to the wall over the last couple of years but I'm a strong believer that good companies will always find a way to succeed and grow. As a business in the cre- ative industry we welcome diversity. We all benefit from a healthy indus- try with multiple players. This attracts more international work to our country, enriches the talent pool and challenges us to raise Bruce Carter: "There are a lot of amazingly talented people around. The skill levels and general knowledge of artists at every level is up. We don't seem to have any problem attracting or keeping them." Are there too many companies competing in the local market or is the balance right? George Kacevski, Engine Things can always be more balanced, that's an argument that can never really be resolved. We've seen some great companies luck-out in the last few years, but we've also seen some new ones pop up. What we do is always going to be a challenge, and there will always be first place con- tenders. Emma Danes, Fin Design+Effects All I want to say on this is healthy com- petition is good for us all, unhealthy competition is damaging for the post production industry as a whole as it can potentially lead to false expectations. Rick Schweikert, FSM A complex question to answer and I don't think the balance has ever been right for long. While it's popular to say it and if you take the "it'll be right mate" high ground you can argue that competition is good. But ours is not a commodity market where we sell consumables to the customer by the container load. We're a small part of a not very big market and competition comes from many diverse areas. Our clients are our clients one day and our competitors the next. It's pretty obvious that the last 12
Campaign Brief May-June 2013
CBNAT NOV-DEC 2013