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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPTEMBER 2013
SEPTEMBER/OCTOBER 2013 CAMPAIGNBRIEF George Kacevski, Engine Most of our business is local. We have done international work over the years, but not until recently have we start- ed to attract more eyes on what we do. Once again, it goes back to hav- ing good ideas, not just great toys. We are lucky enough to have both. Emma Danes, Fin Design+Effects It is ever-changing and difficult to accurately quantify and at a guess it would be currently 70/30. However we are actively involved in global marketing, especially Asia. We are obviously hoping to increase this margin and expose ourselves to a broader market. To allow us to ser- vice this broadening market, we have invested in additional space, people and resources. Rick Schweikert, FSM The majority of FSM work is local. With a few exceptions, that has been our busi- ness focus for most of our history. Until recently, the high Australian dollar has kept international pro- ductions, both TVC and features, away from Australia. Incentives by governments world-wide have also reduced the opportunity for over- seas work in Australia. Historically, international work has found its way to FSM, rather than FSM investing in the resources to seek it out. As a business we pride our- selves on servicing the Australian market to an international standard. Andrew Shostak, Method Studios Right now the majority of our work is local. We've got a strong reel, a global brand and internationally recognized talent and because of this get a lot of enquiries from over- seas. We've completed a number of high-profile off-shore campaigns in spite of the relatively high dollar and these clients have sought us out because they're looking for a better quality than they can get locally, because of either a unique talent and or specialty we have, particular- ly our ability to create high quality CGI/VFX. Of course we'd love to see more! Colin Renshaw, Alt.vfx We would probably do about 70% local and 30% international. Our biggest international market is Japan. Nigel Mortimer, Blockhead It's always been 50/50. Tim Kentley, XYZ Studios 50/50. XYZ's strength is that it is a truly international studio. This is one of the advantages of being in anima- tion, it can be completely time zone independent - it's a borderless craft. Bruce Carter, Toybox Increasingly international but the domestic work is still the most important. Nic Harman, Cutting Edge We're running at 70% local, 30% interna- tional. Japan and Asia in general are important markets for us. Kent Boswell: "There seems to be a new post house popping up on every corner these days - I truly can't keep up. There is no doubt that the local market is certainly going through some very interesting times as the industry looks for some solid ground. We have also noticed a sudden spike of international post houses approaching us to see if there is any overflow work we can send their way??" Tim Kentley: "In the last two years, we have seen some great studios close, some great studios merge, and some great studios move on from commercials. I suspect we are presently near the bottom of the curve, and with the thinning of suppliers, coupled with markets slowing rebounding, over time it should recuperate - but never to the levels they were in 2000, production just doesn't cost that much anymore" George Kacevski, Engine TVCs and Broadcast Design was our only business for a long time, but this last financial year has proven to have more focus on branded con- tent and online content. We've also made a conscious business decision to focus on internal development of our own long-form projects. Emma Danes, Fin Design+Effects Fin Design & Effects is obviously known more predominantly for TVC work, however we would never close the doors on long-form opportunities and indeed we have in the past and more recently, pro- duced a number of short films and have delivered VFX shots for fea- ture films. Rick Schweikert, FSM Right n ow the large majority of our business is driven by short form projects. This sector is no longer exclusive to TVC's, and includes all manner of short form, content driven produc- tions. Several features are brewing. Kent Boswell, Resolution Design The lion's share of work we do is tradi- tional TVC work for both local and international markets. Andrew Shostak, Method Studios We have a number of world-class brands that service the Feature and TV markets superbly in Australia, What proportion of your business is local vs. international? What proportion of your business is TVCs vs. long-form projects?
Campaign Brief May-June 2013
CBNAT NOV-DEC 2013