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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPTEMBER 2013
POST PRODUCTION CAMPAIGNBRIEF SEPTEMBER/OCTOBER 2013 needed for feature films. The cost of new equipment has reduced sig- nificantly in recent years but what hasn't changed is pairing technolo- gy with talented people. Cheaper technology in the hands of less skilled talent isn't a guarantee for success. But cheaper technology has opened the door for a wider level of experimentation, and that is a good thing. Kent Boswell, Resolution Design It has made it slightly more attractive. We were lucky the Aussie dollar was at an all time high when we fit- ted out our new studio on Crown Street. It was also a great opportu- nity for us to make some calculated spends at the same time that will help to future proof our infrastruc- ture for many years ahead. Andrew Shostak, Method Studios Of course it's never about the box it's about the talent on box. That said the higher dollar does improve our buying power for a large compo- nent of our equipment. But every silver lining has a cloud and the higher dollar also makes us more expensive relative to competitors in other countries so it's much harder to attract quality off-shore projects. Colin Renshaw, Alt.vfx We definitely took advantage of the strong Aussie dollar over the last 12 months and upgraded existing gear and bought a lot of new kit. The problem is, we will continue to do the same over the next year so it will probably bal- Colin Renshaw: "We definitely took advantage of the strong Aussie dollar over the last 12 months and upgraded existing gear and bought a lot of new kit." Rick Schweikert: "The cost of new equipment has reduced significantly in recent years but what hasn't changed is pairing technology with talented people. Cheaper technology in the hands of less skilled talent isn't a guarantee for success. But cheaper technology has opened the door for a wider level of experimentation, and that is a good thing" ance itself out. We can't help ourselves, we like new toys too much. Nigel Mortimer, Blockhead Our pur- chase decisions are not really affect- ed by the dollar. Tim Kentley, XYZ Studios The price of new gear has been declining for a decade: Red cameras replacing film, Canon 5D's replacing Reds, and DaVinci Resolve dropping from $250,000 to $30,000 or less in a product cycle mean that these price of production impacts far outweigh any currency fluctuations. Bruce Carter, Toybox Our industry, and our business, is by necessity global. We'd love the exchange rate to work in our favour. Currently it doesn't, although the days of mas- sive capital purchases for big magi- cal boxes are long gone and the biggest investment now is in people. Nic Harman, Cutting Edge Whether the dollar is high or not, we contin- uously invest in equipment to ensure we have the latest and the best facilities. We owe that to our clients. At time of writing the dollar was at $89c, so the impact of the high Aussie dollar on offshore equip- ment purchases is creeping up a lit- tle. On average our investment dur- ing 2013 was down compared to previous years, however this was probably more due to a slowdown in technology developments than any other factor. How is the Aussie dollar affecting your business in terms of purchase of new gear? George Kacevski, Engine We pride ourselves on having the latest gear and software needed to facilitate our clients and our ideas. And no, it's not cheap or easy to maintain; but it's necessary for our business to stay on top. There have been some amazing advancements over the years that has made what we do more accessible and more afford- able, but fundamentally, we rely on our long-term relationship that we have developed with our suppliers for our required packages. Emma Danes, Fin Design+Effects New technology allows a more cost effective way for gearing up and alongside a high Australian dollar, yes it does effect it in a positive way when purchasing new gear. However we remain firm in our decisions in buying new equipment, that we cannot be led by cost only but also it is important that every piece of equipment we buy allows us to maintain the highest level of technology to support the high level of VFX we continue to service. Rick Schweikert, FSM The dollar has little impact on specialised post production equipment unless pur- chasing multiple work stations as Nigel Mortimer: "We're always involved from the script stage regardless of the complexity of the VFX, although this has been the standard for some time now."
Campaign Brief May-June 2013
CBNAT NOV-DEC 2013