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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPTEMBER 2013
POST PRODUCTION CAMPAIGNBRIEF SEPTEMBER/OCTOBER 2013 George Kacevski, Engine The local post production industry has been quite competitive for a long time now; there are many great compa- nies that offer great services. For us, being a design & production com- pany with our own post facilities, it's become more about having good ideas as well as good execu- tion. We've had to utilize all our skills and talents rather then limit ourselves to one. Emma Danes, Fin Design+Effects Look, we are seeing some terrific creative, and there is opportunity. Yes the budgets are tight, Yes the schedules are challenging, but there is activity out there and I remain positive and focussed. Rick Schweikert, FSM The positive: There's always a high level of enthusiasm and youthful talent in the post business and the wider production industry. A constant stream of job enquiries and the rela- tively simple access to essential technology to make and then dis- tribute content ensures an endless passion for all facets of production. The negative: From a business perspective, there have been too many companies folding or being traded to describe the industry as healthy. Redundancies are wide- spread, but not often publicized. While all those remaining, both large and small, aspire to do the best work, there remains a perilous level of competition placing pres- sure on rates and "the win" at all costs. The knock on effect is a diluting of the quality, a lowering of essential profit margins (if any prof- it margin) and mid to long term, there will be more casualties. Our industry is creative - we sell solutions, entertainment not wid- gets. While all business must work as economically as possible and be competitive on price, the real dan- ger is many talented people and companies will be driven away by an incessant push for cheaper and cheaper rates. The loser will be the wider industry and the advertiser who won't have a successful and buoyant talent pool to draw on. Kent Boswell, Resolution Design That's a very interesting question. I think the entire industry (not just post) is going through a seismic shake up and everything is readjust- Australasia's post production industry had a major shake-up last year with a couple of high profile closures and mergers, but most have experienced good growth for the last few years. The reality is that good TV commercials with reasonable budgets - together with sizeable long- form projects produced for the web - are still being made and there's no sign that that's stopping anytime soon. CB talks to some of the main players in the post production industry about a myriad of issues affecting them over the past year and into the future. Rick Schweikert: "From a business perspective, there have been too many companies folding or being traded to describe the industry as healthy. Redundancies are widespread, but not often publicized." George Kacevski: "The local post production industry has been quite competitive for a long time now; there are many great companies that offer great services." Describe the current health of the post production industry THE STATE OF T
Campaign Brief May-June 2013
CBNAT NOV-DEC 2013