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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPTEMBER 2013
SEPTEMBER/OCTOBER 2013 CAMPAIGNBRIEF who keeps getting handed Yellow and Black Pencils from his hero Neville Brody while I'm stuck in a jury room. Prick. Toast the wonderful and wonder- fully talented Levi Slavin's D&AD success on the Carlton Terrace at 2am after judging. Good times. Watch 28 entries in a row from Brazil. Our Latin American judges loved every single one of them. Stand next to Bob Greenberg in the lunch queue and check to see if he's got a new leather pouch for his utility belt since last year. Negative. Stand next to John Hegarty in the lunch queue. Resist the urge to curtsey, barely. Finish judging, go to press confer- ence, snag seat at the end, avoid questions. Good. Now that judging is finished, get kicked out of comparatively palatial hotel room and schlep down the street to our squalid share flat. There is nothing in the fridge but half a bag of moldy cherries and half a bottle of rosè, and the whole place smells like bloke. Catch up with The Baron. He's just flown in and is still raving about meeting Neville Brody. Have lunch on the beach with Lynchy, Patsy and a whole gaggle of beautiful and intelligent young women. Hey, this is more like it. Mean to, but don't catch any seminars. Make sensible plans to pace our- selves because it's a long week if you don't. First awards ceremony. 2 Grand Prix, 5 Gold, 4 Bronze for 3 clients. Screw that stupid pacing strategy. Hit the Carlton Terrace until they kick us out. Eventually all make our own way back to our squalid share flat, nego- tiating the deathtrap that is the gut- ter bar. Shit, where's the Direct GP? I thought Pat said he was going to take it. No, he was but then Ben said he'd take it. No I didn't, I thought you had it. Find it the next morning. Pat had it somewhere. Don't ask. 3 hours sleep, then a day of media commitments while Pat gets to sleep. Prick. Sneak into the George Lois press a Grand(Prix) timeinCannes conference. He swears an awful lot, but at least he's inventive about it. I'd never heard creafuckingtivity before. Awards ceremony. Gold. Some party somewhere on a roof. Some other party somewhere. Gold Lions get you into parties. 4 hours sleep. Lunch. Talk at a seminar. Eat tuna, drink rosè, catch up with people. Cannes is good for that. Awards ceremony. Grand Prix, Bunch of Gold. Carlton Terrace? 7 litre bottle of rosè? Why not? I'll tell you why not: it turns out that 7 litres of rosè is bad for most of your vital organs. Who knew. 30 minutes sleep. Media commit- ments. Network functions. Go shopping for pastel clothes and espadrilles with Levi and some other jury members. Levi baulks at the pastels but goes the espadrilles. Smart man. Google sandbox, Baoli Beach, Salad Nicoisè, bad coffee, playing 'spot the expensive prostitute' at the Martinez bar, wearing espadrilles and not feeling like a complete dick, catch-up beers with ex-colleagues, getting hugged a lot by Brazilians and South Americans. Guys mostly. They're like that. Pat loves man-hugs. Who knew. Saturday morning. Last interview for the week, with Lynchy. I'm shattered so I mostly nod my head while he talks. It's great TV, you should check it out. Final award ceremony. 2 more Grand Prix to break the record. Lee Clow and Dan Wieden say nice things about our work. Carlton Terrace? Why not. The founder of Barton F.Graf 9000 is there and I learn how their name came about. Really interesting story, ask me about it some time. I also learn that the barmen at the Carlton recognize GP trophies and let you jump the queue with them. Sweet. An hour's sleep, Pat and I pack our prized trophies carefully between soiled underpants and wine-stained tees and then it's off to the airport. Sleep like dead men all the way home. Great trip. We highly recommend it.
Campaign Brief May-June 2013
CBNAT NOV-DEC 2013